In a highly competitive market, high-quality content can give your sleep company a unique edge. Your expertise will shine when the right content is on your site. You can develop loyalty in your audience when you create well-written, well-targeted content.
Your sleep-focused content needs to grab your audience’s attention — and give them good reason to spend time consuming it. With the right content, you’re communicating with your audience, answering their questions, helping them see the unique value you provide — which can give you a competitive advantage.
Thoughts on building great content:
#1 – Create a Content Library
For most companies, their blog is their content — which is fine. However, instead of writing random blog posts, it’s best to have a strategic plan. You can call it a “library” — as you’re building a resource where people with sleep problems can find content that answers all their questions. In fact, you can take your library a step further — and educate your sleep-focused followers on many more relevant topics.
Over time, you will build a complete body of work that differentiates your sleep business from your competitors.
#2 – Think of Content as a Product
When planning your content library, it’s helpful to take time to plan and prioritise according to how the content fits your overall business strategy. Make sure the content pieces you’re creating relates to one another — so you’re building a body of work.
This approach ensures you’re not creating blogs based on a whim. You’ve got an editorial strategy that focuses your efforts on creating a body of work. A great content strategy starts with the value you want to provide to your audience — and can be adapted to various social media platforms.
#3 – Develop a Content Strategy
Ideas for new content can seem difficult to generate. But if you have a content strategy — with a well-developed topic outline — you won’t ever run out of ideas. This approach requires someone who can take the lead, conduct the research, develop the outline.
Overwhelmed? Let us handle the details
Somnowell Marketing has a team in place to professionally create and execute your marketing and customer communications campaigns. Blog content, social media,emails, messaging, website design — they can handle it all, taking the burden off your shoulders. The information is always from respected sources, and will dispel any misinformation. Your online content and social media posts are an investment in your sleep company’s reputation — and that’s undeniably priceless.
