Facebook Lessons for Dentists (from the Big Brands)

By Loran Simon | Blogging

Certainly, Facebook is a place for vacation pics, selfies and memes. But it’s also an excellent venue to market your dental practice. When you share blog posts or other content on Facebook, you’re marketing to your online community, your followers, as well as many more people in your neighborhood, town, city. The “big brand” companies […]

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Facebook has Untapped Potential for Dentists

By Loran Simon | Facebook

Advertisers have been skeptical about Facebook and other social networks, not clear on whether these media are truly fruitful. To test this venue, one researcher analyzed the ad campaigns of a non-profit organization. The researcher conducted 18 ad campaigns, including four “baseline” programs that were shown as “public” ads on Facebook; and three “generic” campaigns, […]

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What Exactly are Companies A/B Testing?

By Loran Simon | Conversions

Guinness beer gave the classic A/B Test its start back in the early 1900s. That’s when the “Student” t-test was created to identify the best barley for brewing beer at Guinness. I’ll drink to that! A/B testing is an excellent way to monitor results of any marketing tool. We’ve seen it in our own business […]

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The Ultimate List of Marketing Statistics

By Loran Simon | Marketing

If there’s one thing I’ve learned in this business, you’ve GOT to track everything. You must stay on top of every A/B test, every blog, advert, landing page, and email system that’s directed to prospective customers. As an independent dentist, you are running a B2C (business to consumer) operation. You must find out how you’re […]

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What Happens to SEO When You Stop Blogging?

By Loran Simon | Blogging

There’s one basic premise about SEO – that Google values fresh content. Content that focuses on specific keywords is a darling to Google. That’s how you improve your rankings. And there’s no easier way to produce fresh content than through a blog. With fresh content, day in and day out, Google smiles upon your business […]

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Creating a Smartphone Video

By Loran Simon | Video

If you’re like most people, you’ve used your smartphone to capture images –selfies, photos, videos. Why not put it to use creating videos for your website? Post them in your blog or on the site itself as educational pieces. The technology of today’s smartphones makes it easy to create excellent quality videos. You’ll just need […]

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Control Your Blog

By Loran Simon | Blogging

Most content management systems and comment platforms allow you to turn on comment moderation before a comment goes live. You can require registration for comments, require individual comment approval, or grant automatic approval for future comments once the respondent’s first comment goes live. If there’s any room for constructive criticism that’s worth exploring, accept it. […]

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