Secrets to Dental Advertising in Google Search

ByLoran Simon|Google

You’ve searched on Google so often you can’t count the times. And every time, you see a whole row of advertisements for services related to your search. They’re always in the right-hand column. Those are Google Adwords Text Ads– which have evolved into Expanded Text Ads. Let me explain. Over the life of the internet, […]

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The Smart Dentist Sees Value in Lead Nurturing Emails

ByLoran Simon|Emails

You’ve started a blog.Then came social media – Facebook, Google+, Twitter. Autoresponders. You had never even heard the term before. But you signed up, and you sent them. There’s another step in smart dental marketing. It’s called Lead Nurturing. The fact is, only a fraction — 25% of your leads — are ready to sit […]

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26 Ways to Use Video in Marketing

ByLoran Simon|Video

So you’ve produced your first video – excellent! Or maybe you’re still in the planning stages. This list of ways to use video in social media marketing will inspire you to get going with it. An article from Social Media Examiner outlines 26 different tricks to use video in your marketing. A few snippets: Experiment […]

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The Power of Video in Marketing

ByLoran Simon|Video

Competition among independent dentists can be fierce. In your neighborhood, you want your share of patients – and maybe a few more. To help you stand out from the rest, you might try video. Yes, a dentist on video! Imagine it, you in your white coat – talking about a treatment that patients might feel […]

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Why Do You Need a Blog?

ByLoran Simon|Blogging

Blogging is a way to create a relationship with your prospective patients – your “prospects,” as they are known in marketing. A blog creates a positive mindset about you and your services. Your readers view you in the best light possible. Through your blog, you show your expertise. You show that you are on top […]

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How to Handle Negative Feedback Online

ByLoran Simon|Social Media

Business quality service customer feedback, rating and survey keys with smiling face symbol and icon on computer keyboard. You’ve got a blog, a Twitter account, the whole social media package. As your followers and traffic grow, so does the potential for complainers. Some may be disgruntled for good reason. Others are simply mean-spirited. What can […]

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