Blogging is a way to create a relationship with your prospective patients – your “prospects,” as they are known in marketing. A blog creates a positive mindset about you and your services. Your readers view you in the best light possible.
Through your blog, you show your expertise. You show that you are on top of news in dentistry. You are aware of the latest research on health issues related to dental health. You’re on top of the latest innovations.
Your blog is sacred ground. It is not a place to sell your services. If you start pitching your services, your followers will likely leave. They don’t want to see sales in your blog. They want to be educated.
Like your blog, free reports are a great way to add value to your marketing. Providing your reader with information is one of the most effective sales tools around.