Your dental practice website has just a few seconds to make a big first impression with potential patients. A blog provides a solid, consistent strategy to keep people coming back for more great content.
Dental practices that consistently write blogs receive 67% more leads monthly than those that don’t, according to HubSpot. Receiving more leads is valued by search engines, and comes from strong SEO (search engine optimization). While not all dental practices understand SEO, it’s the secret ingredient that boosts both the quality and quantity of website traffic.
If your business is ranked high on the first page of search engines — Google, Yahoo, Bing — you are likely to attract more interest. In addition, new visitors are more likely to click on your website. The best way to increase these odds without expensive advertising? Blogging!
Let’s examine 4 reasons why your dental practice’s blog is a critical component of your marketing — and your SEO:
Boosts Organic Search
Nearly all people — 70-80% — ignore paid ads in search results, research shows. Instead, they click on “organic search” results — the URLs that pop to the top of search naturally.
Organic search is a typical search in its natural form. Every time you write a new blog post, you create a new URL for your site. And every new URL is a new opportunity for your website to be ranked in a search.
The blog must contain specific keywords and topics that interest your visitors — but that also set you apart as an expert in dentistry. These keywords/topics will earn you higher rankings in search engines.
Creates Fresh Content
New content results in more indexing by search engines — and that’s a good thing. The more you update your website and your social media with articles, downloads, and new web pages, the more frequently a search engine visits and favors your website.
Search engines place higher value on updated, relevant content. As the bulk of your website won’t change much over time, a weekly blog that incorporates the most relevant topics will help you satisfy the search engines. You will build a relationship with your readers and provide new content for search engines to index — but it must be high-quality content.
Incorporates Backlinking
Backlinks are links that are included on your website that connect to another respected website. The link works in two ways: to create new web pages for websites and to help search engines rank the links in a searcher’s results.
To backlink correctly and efficiently, it’s important to include a reputable site that ties in with your topic and statement. Backlinking helps to create relationships with other websites to help yours grow.
Builds Credibility
Blogging allows your dental practice to speak on relevant topics. Blogs build credibility and show authenticity, which is important to current and prospective patients — and search engines. Dentists that blog are more easily found on the internet; they more easily inform and share their thoughts and perspectives.
In building a reputation and authoritative voice, you will attract more website traffic and repeat visitors. That will show Google that people are attracted to your website, which raises your authority level in the algorithm.
Overwhelmed? We can handle your blog
Researching and writing a weekly blog takes time, as does the social media involved to promote the blog. You must use pertinent topics/keywords, and the best content sources. You must also follow all social media rules in publishing blog promotions. Facebook, for example, can refuse to publish your blog link if the teaser doesn’t follow their very specific rules.
Somnowell Marketing has a team in place to develop blogs that will attract and convert prospective patients and use best practice dental SEO. Our professional team of writers and social media experts have worked with dental practices like yours that need a weekly blog.
We can figure out how to best enhance your SEO keywords, your Google ranking, your social media, and your content. We know all social media best practices, and can ensure your blogs appear where your potential patients will see them.
Your practice deserves a blog that truly reflects the outstanding patient care you provide — and establishes your dentistry as an authoritative source of information.
