Making the best impression for just a few seconds is tough, isn’t it? It’s even tougher for your website to attract first-time dental visitors and have them visit your website again.
Yes, it’s a challenge for every business. But lucky for you, we know just the answer to your needs. And spoiler alert – it’s basically in plain sight! That’s right, blogging!
If you’re working in the dental industry, then you know how important it is to have a strong online presence. Blogs allow you to share fresh, relevant content with your audience regularly.
When written with the right content for your audience, it will help attract readers and generate potential patients for your dental services in the long run.
However, it is a given fact that millions of blogs are published each day. So how do you stand out from the rest and rank higher in search engines? Well, here’s the answer – Search Engine Optimisation.
SEO is an important aspect of any website. While it is the secret that helps websites rank higher, not all businesses fully understand and execute their best practices.
Remember, with strong SEO embedded in your blog, there’s a greater chance of grabbing more leads and ranking higher.
Want to know how SEO-embedded blogs work? Here are some of the ways we gathered just for you.
1. Increases Dental Organic Searches
When you produce quality content, you are essentially giving search engines more reasons to crawl and index your website. This increases the chances of your website appearing as a top result for relevant keyword searches.
Each time you publish a new article, you generate a unique URL for your website. Each new URL presents a chance for your website to rank higher in a search.
However, blogging entails crafting the right dental keywords and topics that will show you are an expert in the field – while earning a higher ranking on search engines.
2. Increases website credibility
When you produce quality blog content, you establish yourself and your website as an authority in your industry. This helps build trust with potential patients, which is essential in the dental industry.
It allows you to share your expertise and perspectives, which will help build online credibility. Plus, the more you add content to your website, the greater chance that you are more visible on the internet.
Your website will receive increased traffic and return visitors. This higher traffic will demonstrate to Google that users are interested in your website, which raises your authority score in the algorithm, thus ranking your website higher.
3. Helps You Nurture Leads
By providing helpful and relevant articles, you nurture leads down the sales funnel and turn them into patients. One effective way to nurture potential patients is to include call-to-action lines in your posts which leads them to sign up for your dental services.
4. Improves backlinks
The term “backlink” refers to a link on your website that points to another reputable website in the dental industry. Search engines rate the links in the search results once each link is added to new websites.
Backlinks must be sent to trustworthy websites related to your content’s subject matter and dental speciality. While promoting the growth of your website, backlinking forges connections with other websites.
5. Builds Brand Awareness
Lastly, blogging consistently helps you improve brand awareness for your dental website. Brand awareness is the likelihood that current and potential patients will think of your dental services when they need them.
If you publish shareable quality content, then more people will be exposed to your brand. The key is to write about topics that are related to your dental services, while also answering queries from your dental patients.
So, what do you think? Blogs are very advantageous to your website, right? If you think so too, better start writing now.
Let’s say you have decided to publish a blog. Now, how can you make SEO-friendly content that stands out among the rest?
Here are the tips below that would be helpful for you!
1. Write SEO-friendly titles
Your title is the first thing that potential readers will see, so make sure it’s catchy and SEO-friendly. A great title will help your blog post show up higher on search engine results pages (SERPs), and get more clicks. Be sure to include your main keywords in your title.
2. Use high-quality images
Make your blog posts stand out with beautiful, relevant photos. People are visual creatures, and adding images will make it more engaging and enjoyable to read.
3. Use keyword-rich tags
When tagging your post, use relevant keywords that describe the topic of your article. This will help search engines index your content, and make it easier for people to find when they’re searching for topics related to what you’ve written about.
4. Share your blogs on social media
Social media is a great way to promote your posts and reach a wider audience. When you share your blog on social media, be sure to use a catchy headline and include a link back to your website.
Share your latest posts on your social media channels, and encourage your followers to share it with their friends and followers too.
5. Include a call-to-action
Make it easy for your readers to take action by including a call-to-action (CTA) at the end of your blog post. A CTA could be something like, “If you’re interested in learning more about dental implants, contact us today.”
By following these tips, you can make sure that your blog is SEO-friendly and stands out among the rest. Remember, quality content is key.
Somnowell is Here to Help
Sounds a bit overwhelming? Then, this is where we can help!
It takes time to research and write a weekly blog and promote it via social media. You must use relevant topics/keywords and the best content sources specific to your dental industry niche.
Also, every social media platform has rules that must be strictly followed. For instance, Facebook refuses to publish your content if it violates the platform rules.
Somnowell Marketing has a team of professional writers and social media experts working on your weekly blog to ensure that your dental industry blogs attract and convert potential patients. They know the appropriate content inside and out and can write articles that are tailored to the needs of your patients/customers.
We can determine the best ways to improve your content, social media, Google ranking, and SEO keywords. In addition, we are familiar with all social media best practices and can ensure that potential patients see your blogs.
At the of the day, your dental industry business deserves a blog that accurately captures the excellent patient care you offer and identifies your company as a reliable information source.
