There’s one basic premise about SEO – that Google values fresh content. Content that focuses on specific keywords is a darling to Google. That’s how you improve your rankings.
And there’s no easier way to produce fresh content than through a blog. With fresh content, day in and day out, Google smiles upon your business – and your rankings increase.
The good news:Research shows that blogs on company sites result in 55 percent more site visitors. Companies that blog generate 67 percent more leads per month than those that do not blog.
So what happens if you STOP blogging?
WordPress developer/social media manager/SEO expert Robert Ryan conducted a simple yet enlightening experiment.In 2015, he refrained from posting any new content on his blog for 251 days. That’s eight months and seven days.
His key findings:
Those are serious declines. For you, as an independent dentist, the issue of “conversions” translates into appointment bookings. If they’re down by one-third, that’s very bad news.
How is this decline possible? Blogging builds rapport with the audience. Your blog helps them gain confidence in you, and view you as an expert. They get comfortable with the idea of making an appointment, and trusting you with their dental care.
Here’s one quote from the report:
“60 percent of consumers feel more positive about a company after reading custom content on its site.”It’s about fostering positive feelings, as vague as that sounds.Furthermore, “78 percent of consumers believe that companies behind content are interested in building good relationships.”Good relationships are built one blog post at a time.