It’s no secret, visuals draw viewers to your blog. Research shows that visuals boost social media engagement – 2.3 times over posts without visuals on Facebook and 1.5 times more for tweets. They’re also more likely to be shared.
But it must be the right visual — one that’s relevant to your topic and your audience, an image that captures attention immediately. Dentists will find that a great image is key to boosting likes and shares in social media. You might be surprised at the variety of images that can draw readers to content on dental implants, orthodontics and even root canals.
We’ve got a few guidelines to follow in selecting that WOW visual:
Great photo: Whether it’s with a blog, Facebook ad or infographic, a captivating face or interesting image still grabs attention. And with today’s technology, images can be elevated to another level. Works best with bite-sized bits of info, to overcome information overload.
Explainer videos: Short videos are very popular and useful in explaining a concept. A brief video delivers more information in less time than an all-text explanation.
Authentic images: Instead of using a too-polished photo, capture real people or situations with an authentic image of your staff — or your patients, with their permission.
Researchers at MIT have found that the human brain will process images for just 13 milliseconds. When you combine pictures with text, you create information that is easier to remember. When audio is added, with video, you’ve solidified the engagement with viewers.
Keep in mind: The right tone and visual are crucial in building strong visual content that leads to successful marketing.
Overwhelmed? We Can Help!
Creating blogs, ads and web content that features the right image — and the right text — takes time. Along with choosing the best image or video, you must use pertinent keywords, the best content sources, and present the information professionally. You must also follow all social media rules in posting your content.
If your practice would benefit from social media content, we can help.
Somnowell Marketing has a team in place to develop social media content that will attract and convert prospective patients. Our professional team of writers, designers and social media experts has worked with dental practices like yours that need content. We know all social media best practices, and can ensure your content appears where your potential patients will see them.
Your practice deserves social media content that truly reflects the outstanding patient care you provide — and establish your dentistry as an authoritative source of information. The content will help you promote your expert services, especially those that best affect your bottom line. Dental implants, cosmetic dentistry, orthodontics, and other complex services can be marketed via social media.
By creating different types of content, you can attract an audience from different platforms and demographics. An interesting mix of content on social is essential to making sure your marketing continues to be effective – and your social media continues to attract followers.