“Am I impressed? That is an understatement!” – Mark Anthony Rayner

Visual Content Works for Dentists

Share this post

Share on facebook
Share on linkedin
Share on twitter
Share on email

It’s no secret, visuals draw viewers to your blog. Research shows that visuals boost social media engagement – 2.3 times over posts without visuals on Facebook and 1.5 times more for tweets. They’re also more likely to be shared.

But it must be the right visual — one that’s relevant to your topic and your audience, an image that captures attention immediately. Dentists will find that a great image is key to boosting likes and shares in social media. You might be surprised at the variety of images that can draw readers to content on dental implants, orthodontics and even root canals.

We’ve got a few guidelines to follow in selecting that WOW visual:

Great photo: Whether it’s with a blog, Facebook ad or infographic, a captivating face or interesting image still grabs attention. And with today’s technology, images can be elevated to another level. Works best with bite-sized bits of info, to overcome information overload. 


Graphic illustrations: Unique illustrations help your content stand out in social media. Plenty of styles are available, providing lots of options to choose from — to match your topic, your brand.


Explainer videos: Short videos are very popular and useful in explaining a concept. A brief video delivers more information in less time than an all-text explanation.


Authentic images: Instead of using a too-polished photo, capture real people or situations with an authentic image of your staff — or your patients, with their permission. 

Researchers at MIT have found that the human brain will process images for just 13 milliseconds. When you combine pictures with text, you create information that is easier to remember. When audio is added, with video, you’ve solidified the engagement with viewers.

Keep in mind: The right tone and visual are crucial in building strong visual content that leads to successful marketing. 

Overwhelmed? We Can Help!

Creating blogs, ads and web content that features the right image — and the right text — takes time. Along with choosing the best image or video, you must use pertinent keywords, the best content sources, and present the information professionally. You must also follow all social media rules in posting your content.

If your practice would benefit from social media content, we can help.

Somnowell Marketing has a team in place to develop social media content that will attract and convert prospective patients. Our professional team of writers, designers and social media experts has worked with dental practices like yours that need content. We know all social media best practices, and can ensure your content appears where your potential patients will see them. 

Your practice deserves social media content that truly reflects the outstanding patient care you provide — and establish your dentistry as an authoritative source of information. The content will help you promote your expert services, especially those that best affect your bottom line. Dental implants, cosmetic dentistry, orthodontics, and other complex services can be marketed via social media.

By creating different types of content, you can attract an audience from different platforms and demographics. An interesting mix of content on social is essential to making sure your marketing continues to be effective – and your social media continues to attract followers.

Loran Simon

Loran Simon

Loran Simon is the Founder of Somnowell, one of the UK’s leading oral appliances to help to cure snoring and sleep apnea. Over the past 10 years, Somnowell’s growth has been mainly achieved using the digital marketing services of Somnowell Marketing, an agency that Loran Simon also founded and manages. The agency consistently generates thousands of new patient enquiries for Somnowell’s network of dentists.


Delivered straight to your inbox


Business and Leadership

Branding and Its Significance on Your Sleep Business

It is very important to establish branding for your sleep company – especially in this industry where you have a lot riding on your work and reputation, and negative reviews can affect your success. Hence, a strong branding strategy is necessary to have that competitive edge to attract customers, especially

Read More

Why Blogging is Important for Dental Industry SEO

Making the best impression for just a few seconds is tough, isn’t it? It’s even tougher for your website to attract first-time dental visitors and have them visit your website again. Yes, it’s a challenge for every business. But lucky for you, we know just the answer to your needs.

Read More
Business and Leadership

Why small healthcare practices need digital marketing

Very often, service-based companies (like healthcare practices) don’t see the need for marketing. Or they try marketing and don’t see much result — in appointments scheduled or increased revenues. Or they may view their practice as small and intend to stay small — so why throw money at marketing? Here’s

Read More

Are You Ready To Learn More?

Find out if we can help you

Curious to learn more?
Book a quick exploratory
call with us.

We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.

Curious to learn more?
Book a quick exploratory
call with us.

We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.