Social media is critical to building your healthcare practice’s brand — and keeping your practice top-of-mind for your patients. However, the constant posting and monitoring can be incredibly time-consuming. How can you make life easier?
Hootsuite, Cloud Campaign, Loomly and similar platforms help to simplify the process, enabling you to view multiple streams at once — Facebook, Twitter, Instagram, YouTube and more.
You can post updates, read responses, schedule messages/posts, view statistics, and much more. It’s a timesaving approach to social media marketing that brands of all sizes utilise.
Benefits of these platforms:
#1 – Monitor Multiple Social Media Easily: All your passwords will be saved in the platform, so toggling between the social media is much easier. You won’t have to go to each individually. You can monitor over 35 popular social networks at one time, including:
- WordPress blogs
- Instagram, Tumblr, Evernote, Flickr, Vimeo, Reddit, Via.me, StumbleUpon, MailChimp, Slideshare, Storify, Edocr, Get Satisfaction, and more.
#2 – Schedule Posts in Advance: This feature allows you to create a solid social media strategy that includes critical times when postings are most often read — so you acquire more followers for your content.
When it’s convenient for you, sit down and create your posting schedule in an easy-to-read calendar format.
#3 – View Analytics Data: Get an in-depth view of your social media statistics, to see how your strategy is working. This tool tracks clicks on all your platforms, delivering them in an easy-to-read series of charts. Extensive monitoring and reporting features are also available to create professional-looking, printable reports on your practice’s social media progress.
#4 – Share Content Easily: An add-on tool allows you to easily share content across the web with your followers. The application shortens the URL with Ow.ly and inserts a small snippet of prominent text from the site into your social media message.
#5 – Social Media Listening: Monitor your followers by noticing what they are saying and bringing your practice’s value to the conversation. Track key phrases and terms across other users’ posts to consider if your expertise is beneficial. You can easily bring in new clients, simply by being highly in tune with their needs!
#6 – Manage Customer Service Via Social Media: View customer questions/complaints in one single place. Archive draft messages to post when a client asks a frequent question, such as store hours or directions to your business location.
Need help with social media?
Creating authentic content, participating in challenges, and taking advantage of influencer marketing and ads are just some of the ways to use social media to increase sales and create brand awareness. Managing all these critical steps can be overwhelming.
Somnowell Marketing has a dedicated team of writers, designers, SEO specialists, and other social media experts who can guide you — and create exactly the content your sleep industry business needs on social media. If it’s time to seriously utilise social media in your marketing, give us a call. Let’s talk, and help you take the next steps.