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TikTok Tips for Healthcare Practices

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TikTok’s format is infiltrating every social channel — Facebook Reels, Instagram Reels, YouTube Shorts.  The moment these platforms released their own versions of short-form videos, some of the fastest-growing videos on those platforms were re-posts from TikTok.

Statistics show when someone opens up TikTok, they spend roughly 112 minutes consuming content. They’re scrolling their For You page, checking videos on favourite profiles, watching videos sorted into playlists, and sharing videos with friends.

TikTok is known for the enormous reach a video can experience. A marketer or business will post a video, and that video will happen to start going viral. That rather random video will completely change their lives, simply because the right audience saw it at the right time — and drove tens of thousands of new leads over to that creator’s profile.

This isn’t rare. It happens hundreds of times a month.

#1 – Make Your Brand Memorable With TikTok Stories: Storytelling is the cornerstone of TikTok’s success. “Storytelling” refers to all elements in your video — including the captions, the background, your movements and words. As with other social media platforms, storytelling is important as it builds trust with your audience and establishes your authority. On TikTok, storytelling makes the video more memorable.

#2 – Tell a Complete Story in 15 Seconds: TikTok marketers use several different storytelling models. Here’s one model:

Problem: State a problem that relates to something your patients struggle with.

Agitation: Dig a little deeper into the problem — hinting at what might happen if they don’t find a solution, or don’t take action quickly on the solution.

Solution: Present your solution.

Outcome: State the outcome the audience wants — and can ultimately achieve — when they implement your solution.

When you’ve settled on your formula, break your story into those parts. Don’t write a paragraph, however — shorten it to one concise sentence.

Healthcare providers can educate followers on specific medical symptoms or conditions — like snoring and sleep apnea. Dentists might educate about dental implants or whitening (for weddings or proms or other special occasions). Keep the message clear and concise.

#3 – Write an Effective Caption for Your TikTok Video: Don’t focus on hashtags; they are not critical to TikTok algorithms.  TikTok’s algorithm is able to determine exactly what’s in the video without needing hashtags. This means the 300 characters available to use as your caption can now be more strategic to include your keywords and story. Don’t fill that space with hashtags!

The keywords inn your captions can tell a much more interesting story than those hashtags ever could. Focus your efforts there.

#4 – Decide on Images: Your video can use photos and captions, with just a voiceover. However, if you decide to appear in your videos, pay attention to your facial expressions, voice tone, energy, and state of mind. Every aspect affects how your viewers will receive your content. Music will certainly help set an emotion for a successful video.

Overwhelmed? Let us handle the details

Somnowell Marketing has a team in place to professionally create and execute your marketing and customer communications campaigns. Social media, website content & design, SEO, landing pages, blogs, emails, messaging — they can handle it all, taking the burden off your shoulders. The information is always from respected sources, and will dispel any misinformation. Your online content and social media posts are an investment in your sleep company’s reputation — and that’s undeniably priceless.

Loran Simon

Loran Simon

Loran Simon is the Founder of Somnowell, one of the UK’s leading oral appliances to help to cure snoring and sleep apnea. Over the past 10 years, Somnowell’s growth has been mainly achieved using the digital marketing services of Somnowell Marketing, an agency that Loran Simon also founded and manages. The agency consistently generates thousands of new patient enquiries for Somnowell’s network of dentists.


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