You might, say, be running digital marketing campaigns about implants. When prospective patients call with questions you could invite them and a friend to a free event about implants, like this one, at your practice.
This gives you an opportunity to discuss the treatment with them and someone new, while they’re all in one room – rather than as individuals. This could save you and your team valuable time.
It also gives you the chance to build a relationship with them, establish trust, answer their questions, book in their consultation and even offer them a discount if they book during the event.
How to ticket your events
Eventbrite is a website that you can use to issue tickets to your patient events. If your event is free of charge for your invitees, then it’s free to use through the Eventbrite site.
If you want to have the ticket process embedded on your website, rather than your prospective patients clicking away to Eventbrite, you can use one of their paid options.
Ticketing your events is a good idea because it gives you an indication of how many people might be interested in attending your event before it goes ahead. This helps with planning the room size you require, seating, catering, and the possible return on investment.
As people arrive, ask them to sign in and provide their email address, so you can follow up with them later. Sending an email out that covers everything discussed during the event will also help them take the next step to booking an appointment. You can make your communication personalised to their dental requirements, showing the standard of patient care they’ll receive when they visit your practice.