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Sleep Industry: Why Blogging Is Essential in Your Marketing

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The world is internet-connected, with nearly 4 billion people online every day — and among them are plenty of sleep apnoea sufferers. They may have symptoms, but don’t know what’s wrong. Or they’re aware that sleep apnoea is a risk for them — and they’re ready for testing, for treatment. Maybe they’re searching for the best source for treatment supplies. 

With a blog, you can reach all these potential customers regardless their status on this continuum. Blogging is essential to your marketing strategy. While it takes time, thought, and effort to create a blog every week, your sleep business MUST have a blog. 

Why is a blog so essential?

The keywords in your blog will drive website traffic and promote your sleep-related products and services. But your blog also builds trust with your potential customers. Blogging is a marketing tactic that gets your sleep business more online visibility. Just like social media and email marketing, a blog helps support business growth.

How do people find your website?

If they’re already familiar with your business, they can type your name into their browser. But what about those who don’t know your business? You could buy lots of expensive ads, but instead of that expense–you could blog, and get much more favorable results.

Blogging is a way to update your website with high-quality content–which prompts search engines to drive traffic to your site. 

Every blog post is one more indexed page on your website, which translates into one more opportunity for your site to appear in search engine results–which sends visitors to your website aka, “organic search.”

With every new blog, you create content that you can share on social media–Twitter, LinkedIn, Facebook–which helps a new audience learn about your business. 

A blog helps convert traffic into leads.

With your blog driving new traffic to your site, you can convert that website traffic into leads.

Simply add a lead-generating call-to-action to every blog post. If you have a free e-book, white paper, fact sheet, webinar, or any other content available, that’s the asset for your call-to-action– “Send me a free e-book on CPAP”.

Build trust with your prospects

When you consistently create valuable content or articles for your target audience, your prospects will view you as an industry leader or authority. 

Your educational blog posts can help clear up confusion among customers–help them to better understand their sleep apnea and how treatment can help, for example. Explain symptoms that are common among several medical conditions–and why testing is necessary. Explain the purpose of a CPAP mask and how to select one that fits properly. When you start brainstorming the topics, you’ll see there are many, many that will benefit your audience.

Just imagine the leads that a blog can generate when it speaks so directly to a segment of your audience! When you establish authority, you also gain trust — valuable to sales. 

Overwhelmed? We can create (and promote) your blog

Creating a weekly blog takes time, with the research and writing involved. The social media involved to promote the blog also takes time — and you must follow all social media rules. For example, Facebook can refuse to publish your blog if the teaser or photo doesn’t follow their rules. 

Somnowell Marketing has a team in place to develop blogs that will attract and convert prospective patients. Our professional writers and social media experts have worked with healthcare practices like yours that need a weekly blog. 

We can create a plan to best enhance your SEO keywords, your Google ranking, your social media, and your content. We know social media best practices, and ensure your blogs appear where your potential patients will see them. You deserve a blog that projects your voice, your brand, in a professional manner — and our Somnowell team will do that.

Loran Simon

Loran Simon

Loran Simon is the Founder of Somnowell, one of the UK’s leading oral appliances to help to cure snoring and sleep apnea. Over the past 10 years, Somnowell’s growth has been mainly achieved using the digital marketing services of Somnowell Marketing, an agency that Loran Simon also founded and manages. The agency consistently generates thousands of new patient enquiries for Somnowell’s network of dentists.


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