LinkedIn can be a solid source of sales, but you’ve got to be astute in using this platform. Your profile, company page, and messages must be carefully optimised to promote your products.
Unlike other social media platforms, LinkedIn visitors expect to be pitched. They know you want to sell your services. In fact, they expect it.
But you’ve still got to build relationships with your audience. You’ve got to earn their attention and show the value of your products and services. There’s just less pressure since they know you want their business.
Also, the LinkedIn algorithm won’t suppress posts containing outside links, so it’s easier to provide your followers with valuable resources. Facebook won’t allow that — and could push you off the platform for doing it.
And because LinkedIn followers expect to see you touting your services, you can freely use branded promotional content — which will get higher organic reach, compared to other social media platforms.
Tips for Selling on LinkedIn
Building trust takes time, so your followers require repeated exposure to your brand before making a commitment. Whereas some platforms require up to 30 touchpoints, LinkedIn followers require far fewer — if you’re providing valuable content.
Your LinkedIn Featured Section
On your LinkedIn profile, you can speak to people through the content you showcase in the Featured section (right below your About section). Share LinkedIn posts, link to non-LinkedIn content, and upload documents or images relevant to your followers.
Your LinkedIn Company Page
The banner at the top is your billboard, so use the opportunity for your call to action (CTA) button—Contact Us, Learn More, Sign Up. This provides prospects an easy way to connect with your brand and get more information on a deeper level — which will boost conversions.
Tread lightly with LI messages, as they can be perceived as spam. However, LinkedIn messaging can work for you — you simply must pay a little more attention to your messaging.
Pay attention to where this person is in their journey — are they cold, warm, or hot? Have they interacted with your posts?
You can’t request a consultation if you’ve never interacted with the person. If they’re not ready, you can risk losing their business forever. Instead, send them to a link that would be appropriate for a cold visitor.
A post you shared on LinkedIn that gained a good amount of engagement is great for a cold visitor. When you send the link via LI Messages, they can get to know you a little bit better without getting off LinkedIn. They can stay on the platform and still get the valuable resources you shared in the form of a LinkedIn post.
You’re simply providing a friendly service that will help build trust.
All in all, LinkedIn continues to be a great platform for brand marketing. The mindset of the audience, the algorithms, and the values all combine to make it a favorite.
Is Your Sleep Business Ready for LInkedIn Marketing?
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Creating social media takes time, with the research, writing and posting involved. You must follow all social media rules. For example, Facebook can refuse to publish your blog if the teaser or photo doesn’t follow their rules. LinkedIn has its own nuances which must be respected, to maximise value.
Somnowell Marketing has a team in place to develop social media posts and blogs that will attract and convert prospective patients. Our professional writers and social media experts have worked with healthcare practices like yours that need weekly social media.
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