Covid-19 has been a wakeup call for how healthcare works. Sleep-centric marketing was already on the rise before, but the pandemic gave it an added kickstart to be seen as essential and provide innovative solutions for sleep problems.
What is Sleep Centric Marketing?
Sleep-centric marketing is the process of leveraging sleep data to better understand consumer behaviours and preferences to create more effective advertising campaigns.
Through sleep-centric marketing, brands can gain a better understanding of sleep trends and habits, allowing them to create focused campaigns that will resonate with their target audience. Ultimately, sleep-centric marketing can be a great asset to brands in understanding needs and tailoring campaigns to better meet those needs.
By gathering sleep data, marketers can gain insights into what time of day people are most receptive to advertising messages and which specific features will be most effective for their target audience.
When It All Started
The history of sleep-centric marketing can be traced back to the early 2000s when sleep-tracking technology first became available. At that time, tracking devices such as wristbands and apps emerged, providing brands with valuable data to use in their sleep-oriented campaigns.
Since then, sleep-centric marketing has become increasingly popular as brands realise the potential of these data to better target specific audiences. In recent years, sleep-centric marketing has been used to great effect by brands such as Fitbit and Apple to create relevant content that resonates with their specific customers.
Today, sleep-centric marketing continues to be a powerful tool for brands to gain better insights and tailor sleep-oriented campaigns to better meet their customers’ needs.
In fact, the impact of the pandemic on healthcare has served as a significant catalyst for the increased utilisation of telemedicine and the rise of sleep-centric marketing.
According to Polaris Market Research, U.S.-based spending in this sector is expected to skyrocket from $6.61 billion (2019) to over 17 billion by 2026 – indicating just how integral it now plays in medical care delivery systems worldwide!
Moreover, remote monitoring technology can improve access and convenience for individuals needing sleep medicine services – which may well prove beneficial even after overall public health improves again.
Now more than ever, your sleep business is presented with a remarkable opportunity — responsibility to bridge that gap to provide help for millions of undiagnosed cases suffering from Obstructive Sleep Apnea (OSA) as well as other types of sleeping disorders.
We must now come together and leverage this moment by creating more effective methods of education about bettering one’s sleep health while having accessibly scalable solutions tailored specifically towards chronic disease management through therapeutic components.
Sleep-Centric Marketing Strategies
#1. Educating your audience.
In this age of expanded technology, sleep telemedicine and home-based testing are providing revolutionary advances in the diagnosis and treatment of conditions such as OSA. Thanks to our current climate propelling remote care forward, patients now have access to more comprehensive services from their own homes.
This presents an opportunity for product leaders and marketers alike – to use these novel opportunities to bolster partnerships that can open up greater niches within the industry while making progress towards realising idealistic solutions for better overall health through quality restorative sleep.
#2. Promote product offers to increase sales.
Investing time and resources can be essential factors when looking towards long-term success. This may prove particularly relevant depending on how one manages risk versus reward conversations. These bold moves may position your sleep business at the top of our market.
Your company must ensure that it is connecting with its paying customers but also invests heavily into expanding the products and services they provide. Offers such as VIP discounts or flash sales can immediately attract potential customers to your services.
#3. Ensure that your goal will provide better sleep to the consumers.
Your sleep business has the opportunity to become synonymous with reliability and trustworthiness by making sure that your brand reflects this dedication.
Because your focus is sleep-centric marketing, showing customers a commitment to quality, both in visuals and practice will create an unmatched customer experience — giving people confidence in their purchase decisions.
Not only should you be providing subject matter expertise through blogs but also ensure strategic forethought at every point of contact- creating loyalty amongst consumers who know they can rely on you for effective service.
Ultimately, prospects are more likely to stay loyal when there is substance backing up what it looks like from the outside – allowing them to associate themselves with something substantial and credible!
OVERWHELMED? LET US HANDLE THE DETAILS
Somnowell Marketing has a team in place to professionally create and execute your marketing and customer communications campaigns. Blog content, social media, emails, messaging, website design — they can handle it all, taking the burden off your shoulders. The information is always from respected sources and will dispel any misinformation. Your online content and social media posts are an investment in your sleep company’s reputation — and that’s undeniably priceless.
