Marketers must navigate a constantly changing environment in the sleep sector – while also taking advantage of new opportunities. Halfway through the year, it’s critical to stay on top of trends and make adjustments. Let’s look at what’s working in 2023, from customised sleep treatments to sustainable practices.
PERSONALISED AND SUSTAINABLE SLEEP SOLUTIONS
Even in sleep, there is no such thing as one size fits all. Consumers in 2023 are drawn to personalised sleep solutions that are catered to their own requirements. Modern technology enables businesses to collect data and offer tailored recommendations. Examples include AI-powered sleep trackers and smart mattresses. In addition to improving the customer experience. This trend increases brand loyalty because people feel as though their particular sleep issues are being addressed.
The sleep industry is no exception to the trend of sustainability taking center stage across numerous businesses. The environmental impact of consumer purchases, especially those for sleep products, is a growing concern. Businesses that emphasise eco-friendly production practices, recyclable packaging, and sustainable materials have an advantage over rivals. In 2023, consumers who care about the environment are receptive to marketing initiatives that emphasise a commitment to sustainability.
A STRONG FOCUS ON MENTAL HEALTH
There has been a noticeable increase in interest in mental health, with a focus on the crucial link between sleep and emotional wellness. Companies in the sleep industry are realising and emphasising the value of getting enough sleep for preserving a strong mental state.
Their marketing strategies, which are in line with the general social understanding of mental health issues, reflect this recognition. These businesses are launching advertising efforts that emphasise better sleep hygiene as well as stress relief, anxiety reduction, and mood enhancement.
Consumers who are increasingly taking a more holistic attitude toward their well-being are responding well to this strategy. It represents a shift in understanding that our sleep habits and mental health are closely related, and it emphasises the significance of getting enough sleep to maintain mental and emotional balance. This change in emphasis reflects a greater cultural recognition of the significant interaction between sleep and mental health.
CONTENT CENTRED ON WELL-BEING
There is a greater understanding of the critical function that getting enough sleep plays in our general well-being in the contemporary cultural context. This is especially true in a time when wellness has taken centre stage in our culture. Marketers in the sleep industry are taking advantage of this chance to provide content that emphasises the value of sound sleep for our physical, mental, and emotional well-being.
Viewers are demonstrating a noteworthy openness to diverse types of material, including educational blog entries, captivating videos, and potent social media updates. These articles go deeper into effective stress management approaches – in addition to offering helpful tips on how to improve sleep habits. Additionally, they emphasise the numerous advantages of making sure we get enough sleep each night. This development indicates a rising awareness of and respect for the significant influence that sleep has on our general well-being.
VIRTUAL SHOPPING EXPERIENCES
As we approach farther into 2023, the trajectory toward online purchasing has picked up even more steam in the wake of the COVID-19 pandemic. This will have a significant influence on the sleep business.
Companies are now investing enormous efforts to create and improve virtual shopping experiences – to flawlessly imitate the physical in-store ambiance as a result of their recognition of this transition.
Customers can carefully browse a large variety of products in a dynamic digital environment thanks to this novel method. An all-encompassing and highly engaging shopping experience is created with the implementation of elements like live chats, virtual consultations, and 360-degree product views.
Due to the continued blending of physical and digital retail venues, a new era of consumer engagement has begun, altering how we view the sleep business.
USER-GENERATED CONTENT
User-generated content (UGC) is essential for developing sincere marketing tactics. This implies that real customer comments and user-generated content are highly valued. Businesses in the sleep sector are actively enticing consumers to submit their opinions and experiences with their products in 2023.
Reviews, recommendations, and posts on other social media platforms might all be included in this sharing. This practice’s importance goes beyond just highlighting nice comments. It helps in building trust among potential buyers, as they see real people endorsing and benefiting from the products.
Additionally, UGC fosters a sense of community and connection among customers who are similarly interested in the brand’s products. As a result, there is a stronger bond between the brand and its clientele, which eventually strengthens brand loyalty.
OVERWHELMED? LET US HANDLE THE DETAILS
Somnowell Marketing has a team in place to professionally create and execute your marketing and patient communications campaigns. Content, blogs, social media, emails, messaging — they can handle it all, taking the burden off your shoulders. The information is always from respected sources, and will dispel any misinformation. Your online content and social media posts are an investment in your sleep company’s reputation — and that’s undeniably priceless.
