As consumers continue their pandemic-fueled spending habits, Business Insider predicted ecommerce sales would reach $1 trillion for the first time in 2022.
Is your fledgling e-commerce sleep site fully ready to maximise this potential? With competition within the sleep industry, online retailers have developed best practices to market their e-commerce sites.
Optimising your sleep product descriptions, checkout process, social media tactics, and marketing campaigns will help you achieve higher conversions from online sales. A good e-commerce marketing plan will increase awareness, drive traffic, and increase sales.
Five marketing tips for sleep industry e-commerce:
#1 – Emails Drive Conversions: While social media may seem like the go-to platform for marketing, that’s not the only player. Emails are super-effective tools to market e-commerce businesses. Research shows that email generates over 24% of revenue, yet is only 17% of the typical marketing budget.
You can personalise email so it’s successful for the target audience; your branding will build trust in customers/patients, as you demonstrate your authentic brand personality.
For best results in email marketing, a few tips:
- Personlise email campaigns
- Segment your audience based on their stage in the buyer’s journey
- Engage regularly with your audience
- Use email to prompt “abandoned cart” shoppers to complete their purchases
- Inform your audience about new products via email.
#2 – Improve Your Interactions: Live chats, help desks, and chatbots make engagement easier with customer/patients. From the moment they land on your site, you can engage them — guiding them to what they need.
Interact with your audience at each opportunity to:
- Market new products
- Recommend personalised offers
- Ask for product reviews
- Send post-purchase thank you messages
Customer services tools like LiveChat.com, HelpDesk.com, and ChatBot.com make this communication much easier.
#3 – Maximise Referral Marketing: Word-of-mouth and referrals are great fuel for e-commerce sites. About 89% of consumers read online reviews before making purchases, and 79% of people trust online reviews as much as personal recommendations from their families and friends.
On your e-commerce site:
- Post a review banner on your home page
- Create an account on a third-party review website like Google My Business and Yellow Pages, and ask customers to rate you
- Do referral marketing with a simple tool like ReferralCandy to promote customer loyalty and turn your buyers into brand ambassadors
#4 – Prepare Website For Promotions and Sales: Some e-commerce websites are not designed for marketing, but they must be.
Your e-commerce site should:
- Be easy to navigate
- Have a fast load time
- Have a responsive website design
Slow-loading and poorly-designed e-commerce websites can quickly put off prospective customers, which is not something you want as a seller. That’s why you need a reliable hosting service and user-centric design.
#5 – Create a Content Marketing Plan: Blogs, podcasts, social media posts, and other forms of content will improve your brand visibility, lead generation, and search engine rankings. Content on e-commerce sites positions you as an expert, builds authority, and gains customer trust.
Overwhelmed? Let us handle the details
Somnowell Marketing has a team in place to professionally create and execute your marketing and customer communications campaigns. Website content & design, SEO, landing pages, social media, blogs, emails, messaging — they can handle it all, taking the burden off your shoulders. The information is always from respected sources, and will dispel any misinformation. Your online content and social media posts are an investment in your sleep company’s reputation — and that’s undeniably priceless.
