Local Online Reviews Boost Healthcare Practices

Share this post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Today’s consumers (and patients) conduct online research for all major purchases — and that includes their dental and other healthcare services. Especially when they need a local provider, they want to see reviews of that practice — and the providers. They want to know who you are, and what your patients think of you.

Google’s listings include such factors as review score, review quantity, review velocity, and the actual text in reviews; that’s how Google’s local search rankings are developed. 

If your healthcare practice has a better review score and more reviews than your competitors, you’re likely to rank higher in local searches. These reviews are “social proof” and they reflect real human data that’s associated with your healthcare practice as viewed online.

Don’t ignore other platforms

You can’t ignore Google reviews, as they are the most visible in search results. They appear prominently in the Google My Business panel that appears when you search for a business name. 

These reviews carry the most weight — but Google’s algorithm also looks at reviews on other sites, so you must understand which sites matter for your business.

Facebook is certainly a major review platform, although it uses “recommendations” instead of reviews. While many businesses hide their Facebook reviews page, that can be detrimental. 

Your audience is already interacting on Facebook, and your practice has likely been discussed — so it’s best to show your reviews section — so your recommendations are easily available as social proof.

In addition, these review sites are also critical:

bazaarvoice.com/uk/

bizrate.co.uk/

feefo.com/

reviews.co.uk/

reevoo.com/en/

trustedshops.eu/

trustpilot.com

verified-reviews.co.uk/

Asking for reviews

To get more positive reviews of your practice, you simply have to ask people for reviews. Most people want to leave a positive review after a good experience. You can also expect unhappy patients to leave bad reviews when the situation calls for it — but you can use that as an opportunity to show your ability to work with patients to satisfy them. It’s important to keep up with your reviews so you can respond quickly!

Don’t be afraid to ask your satisfied customers to share their story online too; if you’re providing great products or services, a lot of folks will be happy to leave a review.

Make it easy for patients to leave a review

For many people, leaving a review on Google can be too complicated. They don’t want to log into Google, then figure out where to leave their review.  You can make the process much easier for them. Create a dedicated reviews page on your website. Many businesses already use website builders like WordPress, so you can easily add a new page. It’s easy to add a new page. 
  • Set up the page with a simple URL that your staff and patients can easily remember. 
  • Create a short message thanking patients for choosing you as their provider
  • Provide links to several third-party sites (like Google, Facebook, etc.) where they can leave reviews. 
  • With each review site, include a link directly to your practice’s profile on that site — so patients can easily leave their review.

Follow up with patients

When you ask for reviews in face-to-face interactions with your customers, there’s a risk they may forget. A few ways to encourage them: 
  • Add your reviews page URL to your patient’s receipt. 
  • Print small note cards with a simple thank you message — and a reminder to leave a review — which you can hand to patients.
  • Send automated emails to patients after their appointment, graciously asking for a review and including a link to your reviews page.
  • Share links to your reviews page with your followers on social media, asking for feedback. 

Responding to reviews

Every review deserves a response, the negative and positive. If a happy patient takes time to leave a positive review, you should thank them. When a business owner responds to a review, Google sends an alert to the reviewer to let them know. Your happy customers will be even happier to know you’ve read what they wrote and appreciate their kind words.

Responding to negative reviews

Your response to negative feedback is critical to your business; your potential patients want to see how you’ve handled each situation. A great response can sometimes bring you more business than a glowing review.

Don’t ever leave a cookie-cutter response to a negative review, as this will look like you don’t care. Instead, be honest and let people know what happened. If you or someone on your staff dropped a ball, admit it — then go out of your way to make things right. 

If the reviewer makes a false claim, ask for more details because the story doesn’t match what happened. If you have no record of that customer or the situation, don’t be afraid to mention that in your reply. Being honest can go a long way.

Build your practice with reviews

Reviews provide real-time social proof that your healthcare practice is loved by many people, so it’s essential to build your review profile. The SEO benefits you reap from this effort, and the growth in patient load, are your rewards.

Loran Simon

Loran Simon

Loran Simon is the Founder of Somnowell, one of the UK’s leading oral appliances to help to cure snoring and sleep apnea. Over the past 10 years, Somnowell’s growth has been mainly achieved using the digital marketing services of Somnowell Marketing, an agency that Loran Simon also founded and manages. The agency consistently generates thousands of new patient enquiries for Somnowell’s network of dentists.

SUBSCRIBE FOR MORE

Delivered straight to your inbox

EXPLORE

Business and Leadership

Why small healthcare practices need digital marketing

Very often, service-based companies (like healthcare practices) don’t see the need for marketing. Or they try marketing and don’t see much result — in appointments scheduled or increased revenues. Or they may view their practice as small and intend to stay small — so why throw money at marketing? Here’s

Read More
Business and Leadership

Your Content Boosts Your Sleep Company’s Brand

In a highly competitive market, high-quality content can give your sleep company a unique edge. Your expertise will shine when the right content is on your site. You can develop loyalty in your audience when you create well-written, well-targeted content. Your sleep-focused content needs to grab your audience’s attention —

Read More
Business and Leadership

Customer Journey in the Sleep Industry

“Customer journey” is a cornerstone of sleep industry marketing, as the process of understanding your customer’s journey will help you define your goals — and reap the revenues. In essence, the customer journey is a detailed map that shows the full experience a customer has with your business. You will

Read More

Are You Ready To Learn More?

Find out if we can help you

Curious to learn more?
Book a quick exploratory
call with us.

We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.

Curious to learn more?
Book a quick exploratory
call with us.

We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.