“Am I impressed? That is an understatement!” – Mark Anthony Rayner

Last-minute Halloween Marketing Ideas

Share this post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Halloween is BIG business, much more than just a fun spooky trick-or-treat event. At least 65 percent of people plan to celebrate Halloween; spending is expected to reach $10.1 billion this year alone. Since your patients are quite likely “into” Halloween, you can safely add a bit of Halloween fun to your dental marketing. 

A few Halloween ideas:

#1 - Open up for trick-or-treat!

Send out an email, inviting parents to bring costumed kids to your practice in the early evening, before trick-or-treating begins. 

#2 - Dental goodie bags

No sugary candy in these bags! Give young patients bags with stickers, pretzels, nuts, or small toys. Send a Halloween-dressed staffer to nearby offices to hand out bags for adults — toothbrush, toothpaste, floss, pretzels.

#3 - Costume contest!

Host a costume contest on social media — and ask patients to wear healthcare- or dental-related costumes (dracula’s teeth?). They must post their pictures on social media and tag your office. Give prizes to your top choices.

#4 - Create a scary video

A dentist can have fun with this one — telling a tale of the patient who stayed away from the dentist for a very long time. The setting can be the dentist’s cubicle (darkened, with cobwebs, spiders, etc.), and a patient wearing fake rotted teeth or over-sized dentures. Post the video on TikTok or YouTube, then share on social media. You’ll create a fun bit of buzz for your practice.

There’s no reason why you can’t have a little Halloween fun with your healthcare or dental patients — and promote your practice at the same time. This can become a tradition, building a better connection with patients, and sending the unspoken message — “make an appointment.”

Loran Simon

Loran Simon

Loran Simon is the Founder of Somnowell, one of the UK’s leading oral appliances to help to cure snoring and sleep apnea. Over the past 10 years, Somnowell’s growth has been mainly achieved using the digital marketing services of Somnowell Marketing, an agency that Loran Simon also founded and manages. The agency consistently generates thousands of new patient enquiries for Somnowell’s network of dentists.

SUBSCRIBE FOR MORE

Delivered straight to your inbox

EXPLORE

Celebrating Earth Day 2024

Today, Somnowell Marketing will plant 100 trees for the Earth Day celebration.    Every month since October 2020, we have planted a tree in the South American rainforest in each client’s name, and each team member’s name as well. We do this as part of our commitment to environmental responsibility. 

Read More
Business and Leadership

Navigating the Sleep Industry: Marketing Trends That Shine in 2023

Marketers must navigate a constantly changing environment in the sleep sector – while also taking advantage of new opportunities. Halfway through the year, it’s critical to stay on top of trends and make adjustments. Let’s look at what’s working in 2023, from customised sleep treatments to sustainable practices. PERSONALISED AND

Read More

Are You Ready To Learn More?

Find out if we can help you

Curious to learn more?
Book a quick exploratory
call with us.

We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.