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Last-minute Halloween Marketing Ideas

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Halloween is BIG business, much more than just a fun spooky trick-or-treat event. At least 65 percent of people plan to celebrate Halloween; spending is expected to reach $10.1 billion this year alone. Since your patients are quite likely “into” Halloween, you can safely add a bit of Halloween fun to your dental marketing. 

A few Halloween ideas:

#1 - Open up for trick-or-treat!

Send out an email, inviting parents to bring costumed kids to your practice in the early evening, before trick-or-treating begins. 

#2 - Dental goodie bags

No sugary candy in these bags! Give young patients bags with stickers, pretzels, nuts, or small toys. Send a Halloween-dressed staffer to nearby offices to hand out bags for adults — toothbrush, toothpaste, floss, pretzels.

#3 - Costume contest!

Host a costume contest on social media — and ask patients to wear healthcare- or dental-related costumes (dracula’s teeth?). They must post their pictures on social media and tag your office. Give prizes to your top choices.

#4 - Create a scary video

A dentist can have fun with this one — telling a tale of the patient who stayed away from the dentist for a very long time. The setting can be the dentist’s cubicle (darkened, with cobwebs, spiders, etc.), and a patient wearing fake rotted teeth or over-sized dentures. Post the video on TikTok or YouTube, then share on social media. You’ll create a fun bit of buzz for your practice.

There’s no reason why you can’t have a little Halloween fun with your healthcare or dental patients — and promote your practice at the same time. This can become a tradition, building a better connection with patients, and sending the unspoken message — “make an appointment.”

Loran Simon

Loran Simon

Loran Simon is the Founder of Somnowell, one of the UK’s leading oral appliances to help to cure snoring and sleep apnea. Over the past 10 years, Somnowell’s growth has been mainly achieved using the digital marketing services of Somnowell Marketing, an agency that Loran Simon also founded and manages. The agency consistently generates thousands of new patient enquiries for Somnowell’s network of dentists.


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