Excellent question! Healthcare companies, including sleep industry organisations, need to generate revenue — that’s the bottom line. They must build their audience and attract new customers, clients, and partners. People seek out sleep industry services every day, and your business must be positioned to attract them, then nurture and convert them into patients who make appointments.
Just like every consumer, sleep industry consumers conduct research online, comparing providers, products and companies. They see adverts and blogs in social media and browser searches. Sleep industry marketing applies many practices and strategies including sleep-specific SEO, website design, blogs, email marketing, messenger marketing and content marketing.
Sales training is an often overlooked marketing tactic that ensures your prospective patients are nurtured and converted — utilising your office staff to engage in “soft” sales.