Excellent question! Healthcare companies, including dental and medical clinics, need to generate revenue — that’s the bottom line. They must build their audience and attract new customers, clients, and partners. People seek out healthcare services every day, and your business must be positioned to attract them, then nurture and convert them into patients who make appointments.
Just like any consumers, healthcare consumers conduct research online, comparing providers and facilities. They will see adverts and blogs in social media and browser searches. Healthcare marketing applies many practices and strategies including SEO, website design, blogs, email marketing, messenger marketing and content marketing.
Sales training is an often overlooked marketing tactic that ensures your prospective patients are nurtured and converted — utilising your office staff to engage in “soft” sales.