“Am I impressed? That is an understatement!” – Mark Anthony Rayner
We help dental clinics succeed and grow with patient-centred marketing strategies.
“Somnowell has helped drive new high value patients to the practice. Our on-line presence has dramatically improved in an increasingly competitive market as a result of improvements in our website content and optimisations on the various social media platforms.”
— Michael Tang, clinical director and implant dentist at Kalyani Dental Lounge
The face of healthcare has changed forever. Today’s healthcare system is a consumer-based entity, and dental providers must shift their mindsets to that of retailers and embrace a digital marketing strategy.
As a full service digital marketing agency that’s a fully integrated part of a sleep apnea medical device manufacturer, Somnowell is an agency with a difference. We offer a unique patient-centred approach to finding and helping new patients receive potentially life-changing dental treatments, products and services.
People select a healthcare provider differently than in the past. They go online to find “dentists near me” or “dental implant specialists near me.” They follow social media closely, where strategically positioned ads boost a provider’s brand awareness and engagement — and gently push potential patients to book appointments.
Dental consumers want high quality, convenience and value — just as they would with any necessary product or service. They are not “just” patients, they are customers/consumers. They want to know they can trust their dental providers. That’s where expert digital marketing is essential — in building brand awareness and establishing providers as experts.
We use data-driven insights and our Lead Distribution and Response Solution (LDRS) – to help patients access dental treatments that could improve their lives. We help dental businesses worldwide to enhance their patients’ experiences, increasing their performance so they can reach their goals.
The result is greater patient engagement, higher customer satisfaction, better patient care, and lower overall costs related to dental marketing.
Digital marketing is one of the most powerful tools in your business toolbox. Somnowell’s team of digital specialists is ready to deliver the growth you need — creating data-driven SEO campaigns, targeted websites, messenger marketing, lead distribution, as well as sales training to ensure your team is set up for success.
In today’s world, people select a dentist differently than in the past. They go online to find “dentists near me”. And they want high quality, convenience and value — just as they would with any necessary product or service.
It’s no secret, visuals draw viewers to your blog. Research shows that visuals boost social media engagement – 2.3 times over posts without visuals on
Your dental practice website has just a few seconds to make a big first impression with potential patients. A blog provides a solid, consistent strategy to keep people coming back for more great content.
Brand
Awareness
Patient
Engagement
Strategies for
Attracting Patients
Physician
Referrals
Your Practice as a
Community Health Leader
Positive Reputation
Management
People go online to find “dentists near me”. While most dentists don’t like the term “customer,” they must realise that patients have choices and want an excellent experience at your practice. Each is requesting a service that you are uniquely qualified to provide. They want high quality, convenience and value in their providers. They expect excellent customer service and clear pricing — similar to any company they engage.
In fact, one report showed that 69.4 percent of patients would switch doctors to better satisfy their consumer-driven ideals.
When you genuinely focus on your patients’ needs, your efforts will reap both their trust and loyalty. Building these relationships will help ensure positive growth in patient acquisition and retention — for a long, healthy practice.
The best way to supercharge your dental marketing campaign is to work with a digital marketing agency. Somnowell Digital Marketing is an industry leader in specialised dental marketing. We have helped numerous top healthcare organizations to grow their practice. If you’re in the healthcare industry and need a boost in your marketing, feel free to give us a call.
Ready to take your dental marketing to the next level?
These marketing statistics will guide you to a powerful campaign.
Social media and online searches are more competitive than ever before. You simply can’t afford to ignore these digital marketing components. When you strengthen your presence across all search engines and social media platforms, you greatly enhance your chances of attracting new dental patients
If you have no plan, you have no winning strategy. Too many healthcare businesses (including dentists) make the mistake of having a non-strategy. At the very least, you must pay close attention to the steps that you’re actually taking – to make sure your money is well-spent.
A few marketing mistakes that dentists make:
Unless your in-house dental marketing team is very competent, you’re wasting your hard-earned money. To achieve your goals, your dental clinic requires a professional dental-focused digital marketing agency.
If your marketing efforts don’t bring new patients to your doorstep, you’re obviously doing something wrong. Generating leads isn’t enough; they must be high-quality leads. Otherwise, you’re wasting time and money on your marketing.
What’s a lead? It’s a website or landing page visitor who has completed a form, indicating their interest in your practice. It’s important that those leads “convert” into actual appointments. Do they take the next step to book a visit? Just a 10% increase in lead quality can lead to a 40% revenue increase.
Lead quality is a measure of how likely a lead is to convert into a patient. It’s the marketer’s job to collect information on these leads and rank them. If you’re getting good traffic on your website, but few conversions, your marketing strategy needs updating.
If you’re not measuring the results of your efforts, you won’t know if your campaigns are working. You must be able to track every aspect of your digital marketing campaign in order to measure your success. That’s the beauty of digital marketing — unlike traditional marketing (print, radio, TV).
Digital marketing is trackable, showing how many visitors have clicked on your website, landing pages, etc. You can see exactly which website pages they’ve viewed, and how long they’ve stayed on those pages. You’ll know exactly whether a page has promoted a visitor to take the next step — whether they have signed up for emails, downloaded an app, or scheduled an appointment.
That’s very valuable information that guides your marketing efforts, allowing you to see which efforts have paid off, which have not.
Your website reflects your brand, the “face” of your dental clinic. It’s the first thing your prospective patients see when they start looking for a provider. Has your site been audited recently? If you haven’t updated it, you risk losing potential patients.
As with any interaction, it’s critical to make a great first impression. Those first 3-4 seconds a visitor spends on your site are key to converting that visitor into a patient. If your site looks outdated and/or unprofessional, you risk losing the patient to a competitor.
Your website also must be optimised with specific keywords so prospects will find it in Google search. A good digital marketing campaign ensures that your dental website presents a solid contemporary design, is easy to navigate, and is regularly updated.
Targeted keywords are the key to ranking high in search results. If your website doesn’t “pop to the top” in Google search, that means your marketing strategy needs help. Most online users don’t make it past the first page of search engine results, so your website will be ignored.
This is why your website needs a strong search engine optimization (SEO) strategy. With a good dental SEO strategy, you will have solid web content that draws qualified leads — with backlinks and on-page optimization. SEO requires expertise and time but it’s certainly worth it. With a sound SEO strategy, you’ll acquire more patients plus build credibility and trust for your brand.
If you’re relying on TV and billboard advertising, it’s time to join the digital world of marketing — because digital is the future. Traditional advertising simply can’t reap the same ROI in today’s world. It’s time to learn about marketing funnel campaigns that convert into real revenue for your dental practice.
Websites, social media, blogs, landing pages, email, video, and pay-per-click (PPC) ads are today’s revenue-generating marketing tools.
You recognise the need for a digital marketing agency, but how to choose the right one?
These key areas will help you make the right choice.
Dentistry is a unique challenge that requires specialised knowledge. You need an experienced digital marketing agency with a firm grasp of issues facing dental providers – and the acumen to create a marketing plan to overcome them.
The marketing agency should demonstrate (via case studies) an in-depth knowledge of your competitors and the most effective marketing tools to build your business. The agency must understand marketing specific to your needs, whether you are a local dental practice or attract dental patients globally, via a travel medicine strategy.
Every prospective patient is also a consumer, and their experience is critical in every interaction. A dental provider must be able to establish trust with these potential patients via a unified brand experience.
An agency that understands the patient experience will help you take control of your online presence. They’ll know how to project your practice or facility to consumers. Plus, they’ll ensure that there’s no disconnect between real-life patience experience and your online presence. As a result, you can get new patients via numerous channels while keeping current ones engaged.
Trust is essential for every dental provider. Your online reputation is a critical component in building that trust. The right marketing agency will create a plan to build your online reputation. With a well-targeted content strategy, your business will be viewed as an authority in your specialty. With a blog, you’re establishing your brand as a thought leader in your specific medical niche — helping prospective patients with dental-related questions.
Your agency must also help you deal with negative reviews, which are inevitable in today’s society. With the right advice, you can protect your reputation and maintain your patients’ trust.
When you invest in marketing, you should expect to see results. Your dental marketing agency must be able to deliver on their promises. Some aspects of digital marketing can take time to show results, including SEO and content marketing. But you should see results in other aspects of your marketing, tangible improvements in your brand recognition.
Your dental marketing agency should be able to explain how they will help you achieve your goals. A good agency will not make lofty promises with cookie-cutter strategies. Make sure the agency has a system to monitor results and actively report the ROI.
Within a few months, you should witness improvements to critical marketing measures like the numbers of leads, lead quality, traffic, and number of calls or appointments. The results are critical to this process. If you don’t see a plan to achieve your marketing objectives, and you don’t see results, you must look for a new marketing agency.
When dental providers partner with Somnowell Digital Marketing, they see results that matter — along with proven marketing strategies and fresh creatives to achieve those goals.
We provide high-performing SEO campaigns, data-driven insight reports, and a dedicated account manager so more patients can access your life-enhancing treatments and solutions, and your business can reach its goals.
Digital advertising is one of the most powerful tools in your marketing toolbox. It can generate results that far outweigh the costs. Our team comprises digital marketing tacticians who are highly experienced in this area and ready to deliver the growth you need.
Our highly-skilled team can take your business goals and design, build and manage a reliable, high-performing website that helps more patients access your treatments and solutions.
Messenger Marketing can keep your treatments and solutions top of mind regardless of whether your practice or business is open or closed. It can free up your team’s valuable time and provide you with data insights that help you build a moe effective organisation.
We can ensure your team is set up for success by providing them with sales training so they can effectively manage the leads you receive. They’ll learn exactly what to say on calls and during follow-ups, the mistakes they need to avoid and techniques for dealing with challenging patients.
How can your team manage high volumes of new patient enquiries more effectively? The key is automation that frees your business from outdated, manual processes. Lead distribution and response automation enables health businesses to grow without compromise.
After generating more than 85,000 patients for our own dental lab, and for the clients of our digital marketing agency for dentists, we have developed an ever-growing library of proven templates and strategies. Our experts are at the cutting edge, so you don’t have to be.
Get access to the best online source for dental digital marketing tactics and strategies. This includes over 300 templates (including ads, emails, webpages, blog posts and memes), more than 30 step-by-step lessons, and a daily stream of stories to share on your blog and social media.
Excellent question! Healthcare companies, including dental and medical clinics, need to generate revenue — that’s the bottom line. They must build their audience and attract new customers, clients, and partners. People seek out healthcare services every day, and your business must be positioned to attract them, then nurture and convert them into patients who make appointments.
Just like any consumer, dental consumers conduct research online, comparing providers and facilities. They will see adverts and blogs in social media and browser searches. Healthcare marketing applies many practices and strategies including SEO, website design, blogs, email marketing, messenger marketing and content marketing.
Sales training is an often overlooked marketing tactic that ensures your prospective patients are nurtured and converted — utilising your dental office staff to engage in “soft” sales.
Here’s the big picture: how will patients find and select you as a healthcare provider? In today’s marketplace, they will go online to search for “dentists near me” or “sleep apnoea specialists,” for example. That’s how it works for any business, including healthcare businesses.
Your clinic or company will face competition from other providers, so you must have a plan to succeed. That’s why a strong digital reputation is essential. This is especially true for specialty medical services. With a well-developed healthcare marketing plan, you can help ensure that patients keep calling, booking appointments, so you can build market share as well as a lean, efficient operation.
A medical marketing company like Somnowell will support multiple marketing objectives, including:
The cost of your dental marketing program will vary based on objectives, duration, and your particular medical specialty. While dental marketing can be an investment, a healthcare marketing company can help you optimize your marketing to make sure you get a higher return on investment (ROI) and minimise cost per lead. Somnowell has experience delivering results for dental clinics, large and small, local and global, and within their budgetary limitations.
Yes, it’s critical! Your website is often the first impression that potential patients will get. Beyond that, your website can be optimised to attract organic search traffic, provide valuable information to prospects, and engage with new patients and partnerships.
You will miss out on organic new business (patients) without an optimized website that follows SEO best practices. Your messaging must be positioned to further nurture prospective patients — or your competitors will likely get them. Luckily, our professional healthcare marketing team knows how to help.
The best digital marketing mix will depend on the size and nature of your dental practice. Generally, it’s critical to enhance your digital presence so it meets today’s best practices. This includes your website, SEO, social media, and any existing marketing campaigns.
Somnowell’s experienced team of healthcare marketing experts will work with your team to complete a comprehensive audit of your current marketing strategies. Following that analysis, we will recommend a detailed marketing plan, including specific performance metrics to achieve your desired business outcomes.
Somnowell Marketing Ltd
66 High Street
Lewes
BN7 1XG
U.K.
We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.
We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.
