Is your dental practice optimised for local searches?

Share this post

Share on facebook
Share on linkedin
Share on twitter
Share on email

With most people using Google to find their medical providers, it’s time to consider fine-tuning your SEO (search engine optimization). Local businesses — including local dental practices — require special attention to “pop to the top” of search results among your local customers.

Online business listings and directories are just two opportunities to boost your practice’s online presence, beyond your website and social media. When your professional profile is featured in a local healthcare directory, you gain great credibility — and your search rankings benefit as well.

With each online search option, you great potential to acquire new patients — without any advertising costs. To get you started, here are a few basic tips to improve your local search results ranking.

Local search: What is it?

When we discuss “local search,” we’re focusing on searches within a specific geographic area, the current location of your practice. For most people, proximity to home or work (or their child’s school) is an important factor in choosing a practice.

Whether your prospective patient uses their mobile device or desktop, Google and other search engines will easily identify their location when making the query. Google will provide results based on that limited geographic radius.

How can you optimize your online business listings to reap top results in local searches?

Identify online directories that list your practice

It’s critical that you claim ownership of your profile in all these directories. Google should top your list, as Google gets nearly 90% of the search market every month.

Additional online business directories include Yelp, Bing, WebMD, and Vitals. These are the primary directories that serve as sources for patients in every geographic area. With each listing, patients can learn about your practice, services, and contact details.

It’s very possible your practice is already listed in these directories. You can simply search your practice name, then go to each online directory site, and claim your profile as the business owner.

You will encounter specific steps in editing each online directory. But make time for it, to ensure you place the best information on these pages. These are the messages your prospective patients will see first, and you want your message to be “on target.”

Ensure accuracy and consistency in each listing

After claiming your business profile, edit the listing so it is complete and consistent on all directories.

Look for these points:

  • Name, address, phone number – Critical to your patients setting up appointments and finding your location.
  • Proper business category selection – Be very specific
  • Practice website URL
  • Business hours

Update every detail in your listing

Keywords, practice description, and business categories — all these must be updated.

To do this, think about your unique selling points. How is your practice (or you) different from other dentists in your community? What should new patients know?

Keywords are those basic words or phrases people use when searching for information about your specialty and services. Are you a family dentist? Do you treat children? Do you specialise in certain procedures, like dental implants or orthodontics?

Your practice description should include your keywords and your practice’s selling points. Create an engaging description that you can use in all listings. Review your description regularly and update for any changes in your services, staff, or other key details.

Get specific in selecting business categories, using the maximum categories to describe your practice. Get specific in selecting your primary ‘category’ as well. Defining your category as “family dentist” or “orthodontic specialist” is better than simply ‘dentist.’ Give search engines and patients this level of detail.

Secondary categories typically have broader definitions. For example, you can claim “family dentist” and add “medical clinic” as a second category.

Somnowell Marketing can help

The local SEO for dentists details we’ve described here represent just one aspect of “local SEO.” Our team is experienced in all aspects of online marketing to enhance your standing in Google searches.

We create messages that are “on-brand” with your practice’s marketing message, so your unique selling points stand out. We provide keyword research to maximise your exposure in local online searches. And we thoroughly research your competitors’ SEO to ensure you get top ranking in local searches. Can we help you?

Loran Simon

Loran Simon

Loran Simon is the Founder of Somnowell, one of the UK’s leading oral appliances to help to cure snoring and sleep apnea. Over the past 10 years, Somnowell’s growth has been mainly achieved using the digital marketing services of Somnowell Marketing, an agency that Loran Simon also founded and manages. The agency consistently generates thousands of new patient enquiries for Somnowell’s network of dentists.


Delivered straight to your inbox


Business and Leadership

Tools to Manage Your Healthcare Practice’s Social Media

Social media is critical to building your healthcare practice’s brand — and keeping your practice top-of-mind for your patients. However, the constant posting and monitoring can be incredibly time-consuming. How can you make life easier?  Hootsuite, Cloud Campaign, Loomly and similar platforms help to simplify the process, enabling you to

Read More
Business and Leadership

How to Market Your Healthcare Practice on Twitter

Twitter has evolved into a major player in social media marketing. In 2021, saw 2.4 billion sessions, with 620 million of these unique. Twitter is the world’s 7th favorite social media platform Twitter’s user count is expected to grow upwards of 329 million in 2022 One-quarter of adults use

Read More
Business and Leadership

Psychology Impacts Sleep Industry Customer Service

How well do you know your sleep-focused customers? What are their problems? What’s their income level? Where do they spend their online time? These points will help you better understand how to improve your connections with them. With deeper insights into your customers, you could understand why people don’t buy

Read More

Are You Ready To Learn More?

Find out if we can help you

Curious to learn more?
Book a quick exploratory
call with us.

We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.

Curious to learn more?
Book a quick exploratory
call with us.

We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.