You might think Instagram is just a friendly platform to share videos and photos. But it’s also become a strong marketing tool for businesses. Your sleep industry company can easily take advantage of this popular platform — and drive business/patients to your webstore.
Statistics show your sleep business has the potential to reach 900 million people on Instagram.
If you’re currently using a personal Instagram account to promote your sleep company, you should switch to an Instagram Business account — as it has useful expanded features. All of this is free.
You can add business hours and a store address to your bio. You can also add call-to-action buttons below the bio, like “message” and “email,” which isn’t possible on a personal account. And you can tag products in posts with an Instagram Business account.
Tips to maximise Instagram’s powerful sales, marketing, and customer service tool:
#1 – Post Frequently: Instagram should be used for polished photos and evergreen sleep-related content. You’re allowed to share multiple photos in each post — but it’s best to limit to two or three. And post just once per day, or you risk spamming. Instagram Stories is different; you can string together multiple stories, or add new stories often, without worries of spamming.
Instagram videos can be up to one minute long; Instagram Stories videos must be 15 seconds max. Use multiple hashtags to expand the reach of posts. On Stories, just one or two hashtags is the best practice.
. #2 – Engage with Sleep Customers: Respond to comments and direct messages from followers. This messaging feature has become increasingly popular, and people are using it to ask questions about products and services — and customer service.
#3 – Check Account Analytics: An Instagram Business account provides access to Instagram’s analytics tool. You can see follower demographics, post engagement statistics, and the best day and time to share your sleep-focused content. These insights can shape your content strategy.
#4 – Launch an Ad Campaign: An Instagram advertising campaign with a small budget can actually get great results. You can meet goals to increase your reach or sell more sleep products and services.
Overwhelmed? Let us handle the details
Somnowell Marketing has a team in place to professionally create and execute your marketing and customer communications campaigns. Social media, landing pages, blogs, web content, emails, messaging — they can handle it all, taking the burden off your shoulders. The information is always from respected sources, and will dispel any misinformation. Your online content and social media posts are an investment in your sleep company’s reputation — and that’s undeniably priceless.
