Improve Your Healthcare Company’s LinkedIn Page

Share this post

Share on facebook
Share on linkedin
Share on twitter
Share on email

A LinkedIn company page is essential for Healthcare clinics, including dental practices. You can provide your audience with valuable information on your practice — and engage with them, which is effective in establishing both credibility and trust. 

A few tips to maximise your LinkedIn company page:

#1: Promote Your Brand. Your healthcare company’s logo and a banner image — at the top of your company page — are two critical visuals you must include. The banner serves as the background image, and other graphic design elements (colours and fonts) will establish your brand identity on LinkedIn.

Consider adding your company URL and phone number to the banner image — as well as a call-to-action, tagline or hashtag to gain engagement with your followers.

You can switch background images at any time, so use this space to promote upcoming events, a product launch, your best clients, a hashtag campaign, or new hires. You might also use the banner space to promote company news and/or events. You might also incorporate elements from your website. Just make sure all elements reflect your business’ brand.

#2: Promote Landing Pages. Your website URL is required for your LinkedIn page, and you’ll want to keep it there most of the time. However, if you’ve got a special event or promotion, you can change your website URL to point to your blog or a product promotion or event registration page.

#3: Speak Directly to Prospective Patients. Very often, your healthcare company’s LinkedIn page is a patient’s first impression of your clinic. They want to check you out, and you want to captivate them right away.

Instead of simply copying your website’s About section, consider taking it up a notch. Write a description that speaks directly to your prospective patients — letting them know who you are, and how you can help them. Share some of your background, identify the pain points you see in many patients, and state how you can help. Every word can help boost your credibility.

#4: Improve Visibility in Search. Add keywords to the Specialties section to make your page easier to find. 

#5: Feature Your Healthcare Specialties. LinkedIn provides showcase pages that act as subpages to your company page. You can use these pages to promote specific services like dental implants, orthodontics, cosmetic dentistry. 

#6: Keep Your Healthcare Practice Top of Mind With Patients. Post at least once, but ideally a few times a week, with content that will bring people to your practice’s appointment page. This will also keep your page relevant.

Make sure you add your company page to your social sharing tool, such as Hootsuite. Share images or content as updates. 

#7: Engage With Your LinkedIn Community. Keep an eye on your LinkedIn page notifications. This will show you how many people like, share, and comment on your updates. You might post links to relevant articles, with a little intro. 

When you engage right away with these people, you increase their trust and loyalty — which can result in appointments. 

Does your healthcare practice need help with marketing?

LinkedIn is a business platform, so it’s fitting for your healthcare practice to have a LinkedIn company page. Develop a page that stands out, and you’ll have a strong presence on this prominent business-focused social network.

Somnowell Marketing has a team to develop all components of digital and social marketing, including LinkedIn pages. Our experts will assess your current plan and make suggestions to improve your engagement — and your appointments. Our writers, designers, social media experts, and marketing leadership will guide your practice toward a highly profitable practice. Give us a call; let’s discuss!

Loran Simon

Loran Simon

Loran Simon is the Founder of Somnowell, one of the UK’s leading oral appliances to help to cure snoring and sleep apnea. Over the past 10 years, Somnowell’s growth has been mainly achieved using the digital marketing services of Somnowell Marketing, an agency that Loran Simon also founded and manages. The agency consistently generates thousands of new patient enquiries for Somnowell’s network of dentists.

SUBSCRIBE FOR MORE

Delivered straight to your inbox

EXPLORE

Business and Leadership

Tools to Manage Your Healthcare Practice’s Social Media

Social media is critical to building your healthcare practice’s brand — and keeping your practice top-of-mind for your patients. However, the constant posting and monitoring can be incredibly time-consuming. How can you make life easier?  Hootsuite, Cloud Campaign, Loomly and similar platforms help to simplify the process, enabling you to

Read More
Business and Leadership

How to Market Your Healthcare Practice on Twitter

Twitter has evolved into a major player in social media marketing. In 2021, twitter.com saw 2.4 billion sessions, with 620 million of these unique. Twitter is the world’s 7th favorite social media platform Twitter’s user count is expected to grow upwards of 329 million in 2022 One-quarter of adults use

Read More
Business and Leadership

Psychology Impacts Sleep Industry Customer Service

How well do you know your sleep-focused customers? What are their problems? What’s their income level? Where do they spend their online time? These points will help you better understand how to improve your connections with them. With deeper insights into your customers, you could understand why people don’t buy

Read More

Are You Ready To Learn More?

Find out if we can help you

Curious to learn more?
Book a quick exploratory
call with us.

We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.

Curious to learn more?
Book a quick exploratory
call with us.

We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.