Kyle and his team wanted to launch the 2.0 version of their sleep product to consumers as quickly as possible. Being both a B2B and D2P business required very different marketing approaches. They used Somnowell Marketing to develop their highly optimised D2P marketing strategy. This included designing and building the e-commerce website; implementing best-practice on-page and off-page SEO to ensure high page rankings and a good flow of organic traffic; and creating powerful integrated, cross-channel campaigns to drive online sales.
Kyle had the initial design and creation of the strategy and digital marketing campaign ready for launch in four weeks. It went live in June 2019. The campaign has produced consistent month-on-month growth, with the pay-per-click campaign alone delivering a 279% increase in online sales and a 72% reduction in cost-per-sale.
Somnowell Marketing continues to optimise and adjust the campaigns for ongoing improvement and to maximise VirtuCLEAN’s return on investment.