Kyle and his team wanted to launch the 2.0 version of their sleep product to consumers as quickly as possible. Being both a B2B and D2P business required very different marketing approaches. They used Somnowell Marketing to develop their highly optimised D2P marketing strategy. This included designing and building the e-commerce website; implementing best-practice on-page and off-page SEO to ensure high page rankings and a good flow of organic traffic; and creating powerful integrated, cross-channel campaigns to drive online sales.
Kyle had the initial design and creation of the strategy and digital marketing campaign ready for launch in four weeks. It went live in June 2019. The campaign has produced consistent month-on-month growth, with the pay-per-click campaign alone delivering a 279% increase in online sales and a 72% reduction in cost-per-sale.
Somnowell Marketing continues to optimise and adjust the campaigns for ongoing improvement and to maximise VirtuCLEAN’s return on investment.
VirtuCLEAN is produced by VirtuOx, a medical technology services company and industry leader in delivering home sleep testing solutions. Its platforms include an Independent Diagnostic Testing Facility (IDTF) that helps diagnose and qualify treatment options for sleep disorder breathing and respiratory diseases in the home. VirtuOx performs over 40,000 new diagnostic tests each month in the patient’s home and has tested over five million at-home sleep patients since it was founded in 2005.
The company also produces web-based management applications that communicate with physicians, medical equipment providers and patients globally, plus it has further product and distribution offerings.
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We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.
We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.
