To support the relaunch of the brand, we developed a series of custom-built high quality landing pages targeting CPAP users, along with focussing on making the website more highly targeted, trialling UX improvements, improving the images and copy, and being clearer with the call-toactions.
Additionally, we undertook and delivered a complex custom CRM integration, to enable the automatic pushing through of high quality leads directly into the client’s CRM and call management system, so they could be responded to and helped immediately.
Finally, we designed and launched a Display Remarketing programme, utilising third-party display networks and social media platforms for targeted remarketing adverts.