The first step Robert and his team took was to use Somnowell Marketing to develop a sophisticated SEO strategy, which was finished in just four weeks and went live in October 2019. To improve page rankings, the agency optimised the website for search terms that were most useful for patients wanting to manage and cure their sleep disorders. Its customer research and deep understanding of sleep patient pain points, their world view and search context meant they could immediately apply this knowledge to SleepQuest’s advantage.
Robert also used Somnowell Marketing to develop an extensive link building campaign to improve the website’s authority, keyword rankings and overall competitiveness. They carried out technical optimisations, keyword analysis, and webpage redesign. Now, when sleep disorder patients search using terms that are contextually relevant to them, they are served content from SleepQuest that truly resonates. Improving the quality of leads in this way has accelerated purchasing decisions, online transactions and revenue.