To increase organic visibility and improve new patient lead flow, Robert and his team needed to optimise the sleepquest.com website and develop off-page SEO tactics, including building backlinks.
With patient searches becoming more sophisticated and Google’s changes to its search engine algorithm making it increasingly challenging to deliver high volumes of quality leads, it was becoming more difficult for SleepQuest to reach sleep disorder sufferers with their life enhancing products and services. Their SEO plan was quite minimal, and on its own couldn’t produce the organic results the business needed. As a result, the strategy lacked the impact and SleepQuest’s SERPs rankings were deteriorating.
Robert knew they needed to act quickly to implement a more sophisticated SEO strategy that would generate high quality leads and accelerate purchase decisions.