How SleepQuest Built Organic Visibility And Webstore Revenue Using Technical SEO Tactics.

THE CHALLENGE

Poor on-page and off-page SEO led to low SERPs rankings that severely impacted revenue.
To increase organic visibility and improve new patient lead flow, Robert and his team needed to optimise the sleepquest.com website and develop off-page SEO tactics, including building backlinks. With patient searches becoming more sophisticated and Google’s changes to its search engine algorithm making it increasingly challenging to deliver high volumes of quality leads, it was becoming more difficult for SleepQuest to reach sleep disorder sufferers with their life enhancing products and services. Their SEO plan was quite minimal, and on its own couldn’t produce the organic results the business needed. As a result, the strategy lacked the impact and SleepQuest’s SERPs rankings were deteriorating. Robert knew they needed to act quickly to implement a more sophisticated SEO strategy that would generate high quality leads and accelerate purchase decisions.

THE SOLUTION

Use search intent optimisation to meet new patient needs more effectively.

The first step Robert and his team took was to use Somnowell Marketing to develop a sophisticated SEO strategy, which was finished in just four weeks and went live in October 2019. To improve page rankings, the agency optimised the website for search terms that were most useful for patients wanting to manage and cure their sleep disorders. Its customer research and deep understanding of sleep patient pain points, their world view and search context meant they could immediately apply this knowledge to SleepQuest’s advantage.

Robert also used Somnowell Marketing to develop an extensive link building campaign to improve the website’s authority, keyword rankings and overall competitiveness. They carried out technical optimisations, keyword analysis, and webpage redesign. Now, when sleep disorder patients search using terms that are contextually relevant to them, they are served content from SleepQuest that truly resonates. Improving the quality of leads in this way has accelerated purchasing decisions, online transactions and revenue.

"We were looking for a marketing partner to assist us with our digital marketing efforts. As a healthcare business who wants to attract both new patients and referring physicians, Somnowell quickly understood our business model, the different kinds of customers and the nuances of the sleep industry.."
Robert Koenigsberg
Founder & Chief Marketing Officer, VirtuCLEAN.

Industry: Healthcare

SleepQuest, Inc. is a rapidly expanding National Health Services Company focused on Sleep Related Breathing Disorders. They have provided sleep care services for 20+ years with a comprehensive “continuum of care” that includes diagnostic sleep testing, titrations, and CPAP treatment for obstructive sleep apnea (OSA). Working with respected experts, SleepQuest pioneered a unique system that utilises home testing and treatment – and empowers primary care physicians to medically manage their patients with sleep apnea. Working with Dr. William Dement, Robert built SleepQuest to complement existing sleep laboratories to bring treatment and relief to more people.

Markets: UK

THE RESULTS

31%

increase in new users

31%

increase in avg. session duration

290%

increase in transactions

34%

increase in sessions

190%

increase in e-commerce conversion rate

198%

Increased website conversions

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Book a quick exploratory
call with us.

We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.