Working closely with the SleepHub® team, Somnowell Marketing planned, set up and managed a digital marketing and SEO strategy that comprised social media outreach and engagement, alongside a PPC outreach campaign targeting users who were seeking a solution to insomnia and other sleep disorders.
We also developed B2B campaigns harnessing Linkedin, designed to generate partnership opportunities from potential resellers of the SleepHub® device.
Split-testing of messaging both on and off the website allowed us to identify which messaging engaged and resonated with users the most.
Robust SEO keyword research was undertaken, and onsite development focused on targeting the most commercially advantageous search terms.
A clear and effective user journey was implemented to maximise the online store’s conversion rate. A concise link-building campaign consisting of guest blogging and niche content edits secured using
manual outreach methods was executed.
The SleepHub® device has since been shared by major social media influencers and reviewed by major news outlets. The increased awareness generated through paid media and best practice SEO ensures that the product continues to be discovered and purchased by the wider community, as its many happy customers enjoy the benefits of a better night’s sleep.