L&Y Dental’s founders had a strong background in Dentistry and business operations. But launching a brand new private dental practice into a community where there were several well established competitors, compounded by Covid and the lockdowns of early 2021, meant that they needed to find efficient ways to get their name out and establish trust and credibility with their local audience quickly.
The initial objective was to generate new patients, either those looking for a new dentist locally, or people searching for treatments such as Invisalign and implants.
Understandably, they also wanted to raise awareness of the new practice more generally to local patients too, and market their intention to develop a dental care centre where patients are number one priority, maintaining the community ethos and providing various payment options for patients so they can afford high quality dental treatments.
But as long as L&Y Dental wasn’t immediately visible during local searches for its key procedures, patients would struggle to access the new practice.