Dr Tang is now engaging high value patients on their preferred channels, at a time when they’re most receptive to his messages and in a tone that resonates with them. This multi-channel approach has significantly increased Kalyani Dental Lounge’s brand awareness. Patients can now learn about the practice and its life-enhancing aesthetic treatments through targeted social campaigns, personalised email and other content that is tailored specifically to their stage of the buyer’s journey.
Dr Tang used Somnowell Marketing to design and implement the overall strategic solution. The agency continually optimises the practice’s website, its social channels and paid campaigns. Kalyani Dental Lounge’s team receives regular updates from the agency about what has been achieved and ongoing recommendations about how the practice can gain greater marketer share from local competitors. Now his digital performance is consistently improving, Dr Tang is free to carry out more and more of the treatments he is passionate about performing.