Tom and his team wanted to get back to the web traffic levels they had experienced before August 2018 and even earlier. They use Somnowell Marketing to develop an ongoing, highly optimised direct-to-patient digital marketing strategy and campaign to increase online sales of Home Sleep Studies. To recover and exceed their previous page ranking, they also use them to implement best practice SEO and develop a new website that would drive conversions by truly improving the customer experience.
The initial design and creation of the digital marketing campaign and SEO strategy was quickly finished in four weeks and went live in January 2019. Far from being ‘set and forget’, it continues to be optimised and adjusted for ongoing improvement and to maximise Intus Healthcare’s return on investment.
Now, sleeptest.co.uk ranks as the first organic search result in Google search in the UK for “home sleep test”.