“Am I impressed? That is an understatement!” – Mark Anthony Rayner
To improve visibility and sales of Intus Healthcare’s CPAP device, Tom and his team needed to significantly improve the CPAP.co.uk website. Since Google had changed its algorithm in 2019, the company’s organic traffic had plummeted.
Knowing that 75% of people don’t click beyond the first page of Google search, Tom needed to make quick and effective changes. People suffering from sleep disorders were struggling to access the company’s information, products and services. The longer this went on, the more Intus Healthcare’s opportunity to help people would diminish.
Tom and his team decided a website redesign and advanced SEO practices would be crucial in elevating the visibility of the site in Google’s search engine results pages (SERPs). He used Somnowell Marketing for their proven ability to truly heighten the customer experience by using sophisticated UX and UI strategies that reduced friction in the buyer’s journey.
The Somnowell Marketing team also used an advanced SEO strategy of on-page and off-page tactics to catapult Intus Healthcare’s up Google’s SERPs rankings.
The initial design and set-up of the SEO strategy was finished in just four weeks and went live in April 2019. The website redesign followed soon after. Intus continues to use Somnowell Marketing to optimise the site and continually improve results at every stage of the funnel.
Now, CPAP.co.uk ranks as the first organic search result in Google search in the UK for “cpap”. Key drivers of business growth have also significantly increased, including revenue from the site by 531% and online transactions by 516%.
Intus Healthcare has been helping people with Sleep Disordered Breathing (SDB) for many years, supported by a number of e-commerce and educational websites.
Intus cater for both private-paying individuals across Europe and supply numerous NHS Hospitals and sleep clinics with equipment throughout the UK.
more revenue
more transactions
growth in new users
referring domains grown from 179 – 318
increased website conversions
reduction in average page load time of 18.6%
number of keywords ranking in top 3 results improved from 8 to 96
Somnowell Marketing Ltd
66 High Street
Lewes
BN7 1XG
U.K.
We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.
We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.
