Tom and his team decided a website redesign and advanced SEO practices would be crucial in elevating the visibility of the site in Google’s search engine results pages (SERPs). He used Somnowell Marketing for their proven ability to truly heighten the customer experience by using sophisticated UX and UI strategies that reduced friction in the buyer’s journey.
The Somnowell Marketing team also used an advanced SEO strategy of on-page and off-page tactics to catapult Intus Healthcare’s up Google’s SERPs rankings.
The initial design and set-up of the SEO strategy was finished in just four weeks and went live in April 2019. The website redesign followed soon after. Intus continues to use Somnowell Marketing to optimise the site and continually improve results at every stage of the funnel.
Now, CPAP.co.uk ranks as the first organic search result in Google search in the UK for “cpap”. Key drivers of business growth have also significantly increased, including revenue from the site by 531% and online transactions by 516%.