Formulate and implement a plan for long-term, predictable, sustainable growth.
Somnowell Marketing initially conducted a deep-dive PPC Audit to review the bidding strategy, marketplace analysis, keyword quality score, account-wide keyword strategy, and display remarketing.
Following the Audit, we focussed on making the website and landing pages more highly targeted, trialling UX improvements, improving the images and copy, making the website look less ‘clinical’ (to appeal more to prospective patients), and being clearer with the call-to-actions.
We created new Landing Pages to continually test and optimise, based on the keywords we could see were converting best from the historic campaigns.
We then designed, created and launched a Display Remarketing programme, utilising third-party display networks and social media platforms for targeted remarketing adverts.