“Am I impressed? That is an understatement!” – Mark Anthony Rayner
At the outset of working together, BlueSleep’s ad account set up was reasonably strong, with the existing campaigns already generating new patient leads. The impression share was growing, meaning the business was getting more visible and competitive in its market.
However, the CPC (cost-per-click) had almost doubled in the 8 months prior, meaning it was almost twice as expensive to advertise to prospective patients as it was before.
Additionally, due to Google’s ad policies it had not yet found a way to harness remarketing to prospective patients, which was also lowering the ROI of the overall marketing budget and reducing the number of digital touchpoints with each prospective patient, hindering the ability to further educate and nurture interested patients who had not yet booked an appointment.
Somnowell Marketing initially conducted a deep-dive PPC Audit to review the bidding strategy, marketplace analysis, keyword quality score, account-wide keyword strategy, and display remarketing.
Following the Audit, we focussed on making the website and landing pages more highly targeted, trialling UX improvements, improving the images and copy, making the website look less ‘clinical’ (to appeal more to prospective patients), and being clearer with the call-to-actions.
We created new Landing Pages to continually test and optimise, based on the keywords we could see were converting best from the historic campaigns.
We then designed, created and launched a Display Remarketing programme, utilising third-party display networks and social media platforms for targeted remarketing adverts.
BlueSleep is a medtech company focused on diagnosing and treating sleep problems. Over 20,000 patients have been treated by their board-certified sleep specialists. They offer the newest sleep tech and all treatments via telemedicine, including oral appliance therapy and CPAP.
Increased total number of leads
Reduced cost-per-lead
Increased conversion rate
Increased new website visitors
Increased average time spent on website of paid traffic visitors
Somnowell Marketing Ltd
66 High Street
Lewes
BN7 1XG
U.K.
We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.
We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.
