"Having spent a small fortune to buy and set up a boutique practice in Royston, and having tried for many years to increase revenue and turnover in a sleepy Hertfordshire town, I realised that my major shortfall was not having an effective marketing partner.
Our skills and expertise seemed to be somewhat of a local secret
Somnowell Marketing set up a series of microsites that reflected our core remunerative dental activities, and directed traffic to these microsites by means of a set of careful Google Ads campaigns. Loran Simon (MD of Somnowell Marketing) worked with me after hours to explain the key campaigns and agreed marketing budgets on a monthly basis to ensure that I was not losing share of search engine traffic.
When we went through a glitch where the increased traffic did not turn into revenue, Loran suggested that a member of his marketing team spend some time with my front of house staff to ensure that they were performing adequate and speedy follow ups to convert the extensive number of leads that we were seeing.
I gradually noticed the practice coming to life with more interesting and remunerative treatments coming into the practice and being accepted, and my practice started to experience a transformation. I now know that the investment was worthwhile.
Thank you Loran and team for helping me turn my practice around! "