[HOW TO GUIDE] Dental implants event marketing – part 3

By Loran Simon | Our Service

Today I'd like to give you some more useful information about DENTAL IMPLANT EVENT MARKETING.

This email is part 3/3 covering autoresponders, social media, and in-practice marketing.

Autoresponder
When the patient submits the form on the landing page, this should triggers an email (called an autoresponder} to be immediately sent to the patient. The email should provide all the required information about the event, and a clear call-to-action for the patient to email or call to register for the event.
Example autoresponder
Subject: Your Requested Information
Hello,

Congratulations! You’ve taken an important first step toward learning much more about dental implants at our free seminar.

It’s a step toward transforming your smile.

Are you missing multiple teeth, embarrassed by your smile or frustrated with the problems of your removable denture? Maybe you are confused about “what is the best treatment” for you? Are you concerned that the treatment will be too expensive?

If you answered yes to any of the above, you will be very interested in our free informational seminar being held on [Date, time] by our very own [dentist name]. This is a great no-obligation way to learn more about the many different options available today for the replacement of missing teeth and the “pluses and minuses” of each option.

You will have to opportunity to tour our facility, meet our team and enjoy the complimentary food and refreshments. We will even give away some really neat prizes just for attending!

Whatever your situation is, please know that ALL TREATMENTS ARE NOT THE SAME and you owe it to yourself to know the difference. Also, we offer the LOWEST PRICE for best quality as we believe dental care should be affordable for all.

Price of an implant is £XXX and £XXX for the attachment and crown.

With just 12 seats available space is strictly limited so pre-register now and I will personally reserve your seat and send you your VIP confirmation. Just call or email me to make your reservation:

Email: [insert link] Telephone: [insert number]

YES, I want to attend the free Implant Seminar, please reserve a seat for me. If you have any questions then feel free to give me a call on [insert number].

Yours sincerely,

Appointment Coordinator
Address
Telephone

P.S. If you have friends or family who you think could benefit from learning more about the treatment options now available please forward this email or direct them to our website.

[insert telephone number]

Social media
Promote the event on your social media channels and blog. Add regular posts before the event to your Facebook Page, Google Plus page, Twitter profile, blog, and any other platforms that you use.

The idea is to spread the word about the event as much as possible. People who follow you will know your practice and more responsive to these messages.

In-practice marketing
Put up posters in the practice so that your patients are aware of the event. Your existing patients are one of the best groups of people to market your event to. They know and trust you already.

Test
Whilst an event by its every nature is a short lived campaign that does not provide much opportunity for testing, it is still possible to do some testing.

The Facebook ads and Google Adwords ads can be produced with two versions, each with a slightly different way of proposing the offer.

The landing page can be produced with two versions, each with a slightly different way of proposing the offer, and with different images and headlines.

It may be difficult to get statistically significant results from an event campaign, but just by testing different ads and landing pages, you will increase the chances of finding a better performing version.

You can also test a different special offer at a following event and compare the results from the two events.

SO WHY AM I TELLING YOU ALL THIS?
Well, we sustain a fantastic reputation in the dental industry and deliver incredible results using digital marketing to every single one of our clients, at the most affordable prices.
We have now generated over 57,000 new patient enquiries at an average cost of under £7 each.

7 years ago I set-up our dental laboratory (somnowell.com) with my father-in-law Visiting Professor Simon Ash, a specialist Orthodontist.

We drove patient demand ourselves by advertising directly to patients with digital marketing.
After successfully cracking-the-code I set up a dental digital marketing service (somnowellmarketing.com). On average we generate new patient enquiries at £19 each for our clients.

Last month for one of our clients we generated 12 new Invisalign cases in a one day event.

If this sounds like it might be of interest to you just CLICK HERE TO SCHEDULE A CALL with me to learn more.

Schedule a FREE Strategy Call

Learn how digital marketing could help your practice grow by 85% in 1 year.

Loran Simon

FREE 7-Part Guide to Dental Digital Marketing


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About the Author

After generating more than 85,000 patients for our own dental lab, and for the clients of our digital marketing agency for dental practices, I cracked the code for running successful online marketing campaigns.