[HOW TO GUIDE] Dental implants event marketing – part 2

By Loran Simon | Our Service

Today I'd like to give you some more useful information about DENTAL IMPLANT EVENT MARKETING.

This email is part 2 covering landing pages, Facebooks ads, and Google ads. In part 3 we'll cover autoresponders, social media, and in-practice marketing.

Landing page

It is important to build a stand alone landing page, or a page on your website, for the event. The is where the patients will be sent after they click the Facebook ad or Google Adwords ad.

The page should provide all the information that a patient would need to decide if they want to attend. But don't give away everything. The idea is to entice the patient to attend to learn more. However, if you are giving a discount it is best to provide the details, just make sure it is clear that it is only available on the day for attendees.

All the normal best practices for landing pages also apply. Such as a prominent contact form, a prominent and informative headline, a call-to-action, a simple design and layout, relevant images, patient testimonials, etc.
Here is an example of a stand alone landing page for an event:

http://hello.digitalmarketingfordentists.com/implants-event/

Facebook ads

Facebook ads can be used to attract attendees. Create a campaign that targets patients near to your practice and who fit the typical patient profile for the treatment.

You can also used Facebook ads to target people who have visited your website before. These patients will be more likely to know your practice, and they may be more responsive to the ads. You can also filter the remarketing audience to only show the ads to the people who have visited your website AND who also fit the ideal typical patient profile for the treatment. This can further enhance the effectiveness of the ads.

The Facebook ads should link to a purpose built landing page, or a page on your website, that promotes the event and contains an event registration form, and a prominent telephone number.

Here is some suggested text to use for the Facebook ad. You will need to also choose an appropriate image for the event that will stand out in the Facebook news feed, and invoke an emotion in the patient.
Message

Confused about DENTAL IMPLANTS? Embarrassed by bad teeth or missing teeth? SPECIAL EVENT @ Your Dental Practice. [Date, time]. Learn more about your options. SPECIAL DISCOUNT only available on the day! Limited spaces! Register now.

Title

Learn more about dental implants

Description

Dental implants from (insert practice name). We are highly experienced in providing reliable dental implants that

last.

Call To Action

Book Now

Google Adwords

Google Adwords ads can be used to attract attendees. Create a campaign that targets patients near to your practice who are searching on Google for information or providers of the treatment. You can also add a filter to the Google Search ads targeting so that they are only shown to patients who fit the typical patient profile for the treatment, such as the ideal age and / or gender.

You can also used Google Adwords ads to target people who have visited your website before. These patients will be more likely to know your practice, and they may be more responsive to the ads. You can also filter the remarketing audience to only show the ads to the people who have visited your website AND who also fit the typical patient profile for the treatment, such as the ideal age and / or gender. This can further enhance the effectiveness of the ads.

The Google Adwords ads should link to a purpose built landing page, or a page on your website, that promotes the event and contains an event registration form, and a prominent telephone number.

Here is some suggested text to use for the Google Adwords ad.

Headline 1

Free Implants Event Offer

Headline 2

Only on [Day, Date, Time]

Description

Come and learn about dental implants. Special offers only available on the day!

SO WHY AM I TELLING YOU ALL THIS?

Well, we sustain a fantastic reputation in the dental industry and deliver incredible results using digital marketing to every single one of our clients, at the most affordable prices.
We have now generated over 57,000 new patient enquiries at an average cost of under £7 each.

7 years ago I set-up our dental laboratory (somnowell.com) with my father-in-law Visiting Professor Simon Ash, a specialist Orthodontist.

We drove patient demand ourselves by advertising directly to patients with digital marketing.
After successfully cracking-the-code I set up a dental digital marketing service (somnowellmarketing.com). On average we generate new patient enquiries at £19 each for our clients.

Last month for one of our clients we generated 12 new Invisalign cases in a one day event.

If this sounds like it might be of interest to you just CLICK HERE TO SCHEDULE A CALL with me to learn more.

Schedule a FREE Strategy Call

Learn how digital marketing could help your practice grow by 85% in 1 year.

Loran Simon

FREE 7-Part Guide to Dental Digital Marketing


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About the Author

After generating more than 85,000 patients for our own dental lab, and for the clients of our digital marketing agency for dental practices, I cracked the code for running successful online marketing campaigns.