How does a landing page help a healthcare practice?

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A landing page is a standalone web page that potential patients can “land” on when they click a link in an email, an ad, or social media post. A landing page is designed with a single objective in mind — to promote a product or service — but more specifically, to provide the prospect with a Call to Action or CTA. 

The CTA might be: “Interested? Simply provide your email address, and download our free report on dental implants!”

You see these types of promotions all the time; now you know them from a marketer’s perspective. Landing pages help to prompt a prospective patient to take action — to book an appointment, download a special report, or other action. The goal, of course, is to generate more bookings for your healthcare practice or clinic.

Types of Landing Pages

Landing pages are created with various marketing goals in the campaign:

Lead Generating Landing Pages
These landing pages are designed to turn a website visitor into a lead for your business by capturing personal information such as:
  • Name
  • Company Name
  • Email Address
  • Phone Number
This information helps your company work to convert the lead into a customer. Marketers use this type of landing page to build email lists or to increase sales for a specific time period.
Click-Through Landing Pages

These landing pages showcase a discount, promotion, or offer to entire an immediate booking or purchase. These landing pages are relatively simple and are used with prospects who have already shown interest, and are close to taking action. 

Explainer Landing Pages

Some landing pages contain substantial content, and are known as infomercial or long-form landing pages. They also want to entice users to take an action or next step. These don’t rely on flashy sales copy or graphics to attract a prospect; instead, they present all the benefits and features to educate and convince the prospect. 

These landing pages are especially useful in promoting expensive products/services, including dental implants. 

Product Detail Landing Pages

These are often used by retail companies, and provide prospects with substantial details about the product or service. These pages help to drive a prospect directly to the product to make an on-the-spot purchase. 

Deciding which type of landing page to use will be based on the overall campaign strategy and goals.

How to use landing pages

All landing pages have a unique URL, so they can be shared along with other marketing materials. You might create an email or an ad with a call-to-action button linked to your landing page.

Share on social media

You can use Facebook, Instagram, and Twitter to drive traffic to your landing page.

Landing Page Best Practices

Offer Value – Identify what value your prospects want (a discount?) and give it to them on the landing page.

Test Multiple Versions – Every element of a landing page should be tested, especially where to put the inquiry form — or which headline works best.

Use Video – Video on a landing page is shown to increase conversions by 86%!

Keep CTA Close To The Top –Long-form landing pages have been shown to increase conversions by 220%. However, you must keep your CTA near the top to get the most action. 

Does your healthcare practice need marketing help?

Is it time for landing pages to promote your healthcare clinic or practice? Somnowell Marketing can help with a team of highly experienced with these ads. We will create a marketing plan and all the components — landing pages, emails, social media. We understand your prospects’ concerns at each point so all fears or questions are eliminated, increasing your rate of appointments. Just give us a call; let’s talk — and start improving your revenue stream!

Loran Simon

Loran Simon

Loran Simon is the Founder of Somnowell, one of the UK’s leading oral appliances to help to cure snoring and sleep apnea. Over the past 10 years, Somnowell’s growth has been mainly achieved using the digital marketing services of Somnowell Marketing, an agency that Loran Simon also founded and manages. The agency consistently generates thousands of new patient enquiries for Somnowell’s network of dentists.

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call with us.

We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.