To boost your appointment bookings, it’s necessary to align your content with your target audience’s interests. If they are still considering their options, your content must help them make the decision to choose your practice.
Create Deep-Dive Content
- FAQs about a treatment or service
- Step-by-step descriptions of a procedure
- Blogs that discuss the procedure or product in-depth
- Patient testimonials about a treatment
Make Them An Offer
- Limited-time discounts and special offers
- eCommerce links to your online catalog
- Free trials so they can test a product or service at no cost
Create a Facebook Group
You can allow prospects to join by request or invitation. Then you use the space to learn more about your potential patients and help them find solutions. You could start conversations about issues your patients commonly face, encourage them to ask questions, or provide helpful resources.
Use a Call-to-Action in Your Messaging
It’s important to add the right call-to-action (CTA) in your social media copy. These tell prospects what to do after seeing your content — and help them move toward making an appointment or purchase.
A CTA doesn’t have to be pushy or sound like a sales offer. You can simply ask for a sign-up to a webinar or in-person event. Offer a guide they can download. Or provide a case study. Words like “Sign up today for our free seminar on dental implants” or “Download this free article on dental implants” are very well-accepted.
Use Google Analytics to Optimize Organic Content
Your analytics statistics will provide great insight into what’s working best for your practice/company. Social media analytics can show types of blog posts that prospects are most likely to click. Website analytics can show which channels drive the most traffic and contribute to the most sales or conversions.
Facebook lets you run tests to compare different types of posts to determine what works best for your practice/company. It’s an easy test to run, and will help you develop content outlines. The Post Testing Lab is a great tool that archives results for current and past experiments.
Run Paid Ads
To reach more people and accelerate your results, you will need an advertising budget. Facebook and LinkedIn offer both lead generation and conversion campaigns. Collect contact information from prospects.
Regardless of which social media channel you want to focus on, your practice/business has a range of options to generate leads, appointments and sales — while staying on budget.
The Somnowell Marketing Team Can Help
Our team has helped many healthcare practices and businesses just like yours, to create and implement paid advertising and social media campaigns — Facebook, Twitter, LinkedIn and more. The team will work with you to develop the plan, they create and post (with your approval) content that reflects your brand, your unique selling points, your goals.
If your business could benefit from a well-developed marketing plan, let’s talk.
