Your patients and website visitors are your brand advocates, boosting your practice’s popularity — and helping your business thrive. It’s important to reward that loyalty and keep your patients returning.
What can you do? One very popular idea is to host an online giveaway. For example, you can get into the holiday spirit this summer — “Christmas in July” — by hosting a giveaway. These steps will get you started.
Create Your Strategy
Determine why you are hosting a giveaway and define what you want to accomplish. This could include eliciting excitement for your website, rewarding customer loyalty, increasing your followers, or promoting a new product. Once you define the purpose of your giveaway, it will be easier to set the parameters for your contest.
Select the Right Prize
A discount is always welcome, and can help ensure the success of your giveaway. You can offer a 20% discount on teeth whitening for June brides, for example. Or make it a “Sunny Smile” as a July offer. Maybe a November pre-holiday cosmetic discount — bonding, veneers, whitening, their choice. Or a free Kids Exam Day before school starts in the fall.
When setting up a giveaway, make sure your prize is an accurate reflection of your brand. After all, your visitors like you for you.
Set Up Your Giveaway
To set this up, you will need an easy WordPress-friendly tool like Rafflecopter. Rafflecopter is an intuitive giveaway platform. You sign up for a free account, create your entry form, enter the details of your giveaway, and click the “get widget” button. Once you have the widget code, you enter the code in WordPress and hit publish — with no coding required.
When you have set up your giveaway, you must start promoting it. First, email your subscribers with the information — then post on your social media accounts and your blog. The more exposure you give your promotion, the more entries you will have. But remember: it’s natural for engagement to fade over time. Make sure your giveaway doesn’t drag on too long.
Announce a Winner
With Rafflecopter, you can select a winner at random — and then announce the winner on the same channels you used for promotion. You must select a winner at random to ensure you are complying with state and federal sweepstake laws. When you award the prize, remember that you are not only recognizing one of your patients for their loyalty, but you are also growing your company and gaining new followers. It’s a true win-win.
Overwhelmed? Let us handle the details
Somnowell Marketing has a team in place to professionally create and execute your marketing patient communications campaigns. Emails, messaging, web content, blogs, social media — they can handle it all, taking the burden off your shoulders. The information is always from respected sources, and will dispel any misinformation. Your online content and social media posts are an investment in your practice’s reputation — and that’s undeniably priceless.