[FREE DOWNLOADS] 12 Days of Christmas

By Loran Simon | Our Service

DAY 1

It's almost Christmas! For the next 12 days I am going to give you something from our dental digital marketing vault.

Today I'd like to give you some FREE downloads of dental social media MEMES, like the one below.

Social media memes are humorous or inspirational images with text. You've probably seen them yourself many times on Facebook.

They are a great way to get the attention of your social media followers. Patients will Like them, and Share them, and this helps you to get more exposure.

At the same time you can touch on dental health, like in the example above.

Here is a folder with 23 other FREE MEMES that you can download and share on your practice social media accounts.

CLICK HERE TO DOWNLOAD THE FREE SOCIAL MEDIA MEMES (GOOGLE DRIVE)

or

CLICK HERE TO DOWNLOAD THE FREE SOCIAL MEDIA MEMES (DROP BOX)

Day 2

It's getting closer to Christmas, and like me, you've probably not started to think about Christmas presents yet! Just don't leave it all until Christmas eve like I normally do!

But for now you can relax and enjoy receiving a gift. This is day 2 from my 12 days of Xmas gifts from our dental digital marketing vault.

Today I am giving you a full set of dental treatment information PDFs, like the one below. The set contains an information PDF for implants, orthodontics, general dentistry, facial aesthetics, dentures, and teeth whitening.

Treatment information PDFs are a great way to provide prospective patients with information about your treatments. You can add them to your website, and you can email them to patients.

You can edit them in Adobe Acrobat. Or if you need help editing them for your practice, to add your logo and contact details etc, then just let me know. We have a team of 30 digital marketers here, so we can take care of most things.

Here is a folder with the full set of dental treatment information PDFs.

CLICK HERE TO DOWNLOAD THE DENTAL TREATMENT INFORMATION PDFS (GOOGLE DRIVE)

or

CLICK HERE TO DOWNLOAD THE DENTAL TREATMENT INFORMATION PDFS (DROP BOX)

Day 3

Today I am giving you Google and Facebook Review email templates to send to patients you see each day.

But why should you use them? Well it is critical for your local online marketing. Reviews are the 2nd most powerful ranking factor for Google's local pack (Google Maps), and 80% of local consumers trust online reviews as much as personal recommendations.

One of our clients tried asking for reviews by giving out a leaflet and had little response. He is now sending our email template to patients he sees each day, and has collected over 30 5-star reviews in just 2 weeks.

So, why don't you use the Google Review request email template for 1 month, and then the Facebook Review request email template for the next month.

If you are also doing Google Adwords, then when you reach 150 reviews your Google ads will be eligible to have the reviews showing with the ads. This will help you stand out even further from the competition.

Here is a folder with the Google and Facebook Review email templates.

CLICK HERE TO DOWNLOAD THE REVIEW REQUEST EMAIL TEMPLATES (GOOGLE DRIVE)

or

CLICK HERE TO DOWNLOAD THE REVIEW REQUEST EMAIL TEMPLATES DROP BOX)(

Day 4

Are you running any special offers over the holiday period? Many of our clients are, and with great success.

I'd like to tell you about one of them. This is day 4 from my 12 days of Xmas gifts from our dental digital marketing vault.

Today I am giving you the low down on an Orthodontics campaign that has generated 12 patients in the last 7 days.

As you can see above, the client has spent £69 over the last 7 days, and generated 9 enquiries from the webpage (landing page), and 3 phone calls. All for their Ortho offer.

The ad looks like this.

 

This ad is being shown to people within a 15 mile radius of the practice. All the enquiries in the last 7 days came from people that used the below search terms.

The words blocked out in red are the client's town name.

After the patient clicks the ad, they are taken to a purpose built web page (landing page), like one of these below:

https://hello.digitalmarketingfordentists.com/aligners-3/

https://hello.somnowellmarketing.com/aligners-8/

https://hello.digitalmarketingfordentists.com/aligners-7/

The patient can either call the practice directly from the telephone number under the ad, or on the landing page. Or the patient can fill in the form on the landing page, which is then emailed to the dentist.

If the patient makes an enquiry via the landing page contact form, an email reply is automatically sent to the patient with all information they need.

Here is a folder with downloads (Google ads, keywords, negative keywords, Facebook ads, Unbounce landing page template, email autoresponder template) that you can use to make your own aligners campaign.

GOOGLE DRIVE / DROPBOX

Day 5

It's only 17 days to Christmas, and I still haven't bought one present! It is a busy, expensive, and happy time in our household, with 2 children both with birthdays in December!

On top of that, a lot of dentists are starting to think about their marketing for 2018, so we get a lot of enquiries at this time of year. And it won't be long until we reach capacity again.

So, back to 'business'. This is day 4 from my 12 days of Xmas gifts from our dental digital marketing vault.

Today I am giving you the lowdown on a Facebook implants campaign that has generated 23 implant patient enquiries at an average cost of £17 per patient.

As you can see above, the Facebook ads are targeting just mobile phones, which we find performs best nowadays.

The Facebook ad looks like this.

This ad is being shown to people that live within a 10 mile radius of the practice. All the people also fit a Lookalike audience (that we provide our clients) of the top 10% of the population most similar to typical implant patients. Furthermore we target people that have a certain level of income. All the targeting is shown below.

After the patient clicks the ad, they are taken to a purpose built web page (landing page), like one of these below:

https://hello.digitalmarketingfordentists.com/implants-3/

https://hello.digitalmarketingfordentists.com/implants-7/

https://hello.digitalmarketingfordentists.com/implants-v5/

The patient can either call the practice directly from the telephone number under the ad, or on the landing page. Or the patient can fill in the form on the landing page, which is then emailed to the dentist.

If the patient makes an enquiry via the landing page contact form, an email reply is automatically sent to the patient with all information they need.

Here is a folder with downloads (Facebook ads, Facebook targeting (does not include Lookalike audience), Unbounce landing page template, email autoresponder template) that you can use to make your own Facebook implants campaign.

GOOGLE DRIVE / DROPBOX

Day 6

We're another week closer to Christmas, and I still haven't bought one present yet! I really hope I don't end up trawling the shops on Christmas eve again!

But not to worry. This is day 6 from my 12 days of Xmas gifts from our dental digital marketing vault.

Today I am giving you the details of our best performing Google Adwords campaign. This is what we call the 'Dentist' campaign, and it targets people who are search in Google for a dentist, i.e. "emergency dentist", "dentist near me", etc.

As you can see from the Google Adwords screenshot below, one client recently received 26 phone calls from people looking for a dentist over the last 30 days, and the total cost was £43. And the conversion rate is 54%. This means that over half of the people who see the ad are calling the practice!

The ad looks like this:

Here is a folder with downloads (Google Adwords keywords and negative keywords, Google Adwords Checklist, Google ads) that you can use to make your own Google Adwords Dentist campaign.

GOOGLE DRIVE / DROPBOX

When you create the campaign it is very important to use a Call Ad Extension. This will show your telephone number with the ad itself, so that people on a mobile phone can click-to-call. Here is where you can find the setting.

It is also important to ensure the ad are only shown to people that actually live in the area. You can do this by selecting "People in my targeted location" from the 'Location options (advanced). Here is where you can find the setting.

Day 7

The last 2 days have been super busy with Christmas choirs, parties and alas, still no present buying! Will I ever learn?

But not to worry. This is day 7 from my 12 days of Xmas gifts from our dental digital marketing vault.

Today I am giving you an insight into a system for Emergency dentist campaigns that we see working very well for a number of practices.

As you know, patients can find it very hard to get treatment outside of normal practice opening times. They find themselves in pain at night, or over the weekend, and the practice they would normally go to is closed.

We all know the pain can be excruciating, and these patients will often search on Google for an out-of-hours dentist that can help them. If they are lucky enough to find a dentist that works out of hours, then the patient will be prepared to travel further to see this dentist, and the patient will be prepared to pay a premium for this special out-of-hours service.

Our clients that offer this service report high patient value, and patients that come back again and again.

As you can see from the Google Adwords screenshot below, one client recently received 19 phone calls from people looking for an emergency dentist over the last 7 days.

So how do you create a successful emergency dentist campaign?

The first step is to target the right searches in your Google Adwords campaign.

These will be keywords like:

emergency dentist

dentist 24

toothache

tooth pain

wisdom tooth pain

broken tooth

The next step is to create an ad that makes it clear you offer out-of-hours services, has your telephone number, and also mentions the times that you are available.

You also need to target a wide area, perhaps 10-20 miles around your practice. You can do this in the geographic targeting within Adwords.

It is also important to ensure the ad are only shown to people that actually live in the area. You can do this by selecting "People in my targeted location" from the 'Location options (advanced). Here is where you can find the setting.

When you create the campaign it is very important to use a Call Ad Extension. This will show your telephone number with the ad itself, so that people on a mobile phone can click-to-call. Here is where you can find the setting.

Lastly, the emergency dentist campaign should only be running at certain times of day. You need to set the times in the Ad Schedule within Settings.

Here is a folder with downloads (Google Adwords keywords and Google ads) that you can use to make your own Google Adwords Emergency Dentist campaign.

GOOGLE DRIVE / DROPBOX

Day 8

Today's Xmas gift is probably the one I am most excited about. This is day 8 from my 12 days of Xmas gifts from our dental digital marketing vault.

Today I am giving you an insight into what I believe is the most effective campaign in Google Adwords, and the simplest. If I had to choose only one campaign for a dental practice, it would be this one.

But first, let me ask you a question. Do you wish the practice phone would ring more? Do you wonder what you can do to get the phone ringing?

And why are phone calls so important? At our dental lab we generate up to 4,000 enquiries per month. When we analyse the conversions from enquiry to dental device order, we find that telephone calls convert at 3 times higher than web page contact form enquiries.

So how do you generate lots of incoming calls for your practice? You use Google's Call Campaigns. This type of ad makes the calling option the most prominent feature of the ad, and only action that patients can make. Which makes them ideal for local businesses that want calls.

But, there are some important points to note. The Google Call ads work best for the types of searches where someone is likely to want to make a call, such as "dentist near me", as opposed to a general search for information about "teeth whitening". This means that the Google Call ads also work well for searches like "orthodontist".

The Google Call ad looks like this. Notice the call button on the right side. The patient can just click the ad and it will call the practice.

And they get results like this.

As you can see, the dental practice received 19 phone calls for £83.29, that's only £4.38 per phone call. And just to remind you, we find that phone calls are worth 3 times more than web page enquiries.

Now here is how to do this yourself. First go into your Google Adwords account and click the red "+ CAMPAIGN" button and select "Search Network only".

Then watch this video to see the Call Campaign settings and where to add the telephone number and text for the advert.


Unable to display content. Adobe Flash is required.

The video also available here https://screencast.com/t/rrpG1qfqtp8A

Here are some examples of keywords you need to target.

local dentist

emergency dentist

private dentist

dentist (insert town name)

The Google Call campaign should only be running at certain times of day. The times when you are able to take the calls. You need to set the times in the Ad Schedule within Settings.

Here is a folder with downloads (Google Adwords keywords, negative keywords, and some suggested ad text) that you can use to make your own Google Call campaign.

GOOGLE DRIVE / DROPBOX

Day 9

It's Christmas Eve! And yes, you guessed it, I am going to still be buying gifts for loved ones today!

This is day 9 from my 12 days of Xmas gifts from our dental digital marketing vault.

Today I am going to tell the story of one of our clients, that I hope will inspire you to take action too.

This dentist, who will remain anonymous, has increased their practice turnover by 85%, from £200,000 in 2016 to £370,000 in 2017.

This client has been working with us since late 2016. So, how did we help them achieve this growth?

Well, first of all, it is worth noting that this client is in a highly competitive part of the UK. This means that there are a lot of other people advertising in the same area. In other less competitive parts of the country, the results would have been even better.

The primary means by which we helped this client grow their practice was with Google Adwords. The system we used was multi-faceted, and is in fact the same system we use for all of our clients. The elements are as follows.

1. Adverts at the top of Google that appear when someone that lives in the targeted area searches on Google for one of the targeted keywords, i.e. "dentist near me", "dental implants cost", "invisalign", etc.

2. Custom-made landing pages that the patient sees after clicking on the Google ad. The landing page is a web page that is in the client's brand, and uses a proven high converting design. So that around 10% of the patients will either make a phone call to the practice, or complete the contact form.

3. An email follow-up series. The patient will immediately recieve an email with all the information that they need after they complete the contact form. Plus a series of further emails that explain the benefits of treatment.

4. Lastly there is remarketing. The remarketing campaign shows more adverts to the patients that visit the landing pages or the website. Most patients are on a 'journey' and do not make a decision on the first visit / click. They might have a look around. So by showing only these patients more adverts from your practice, they get more exposure to your brand, plus reminders about the treatment they are interested in.

In order to grow the practice turnover by £170,000 our client spent around £20,000 in advertising on Google Adwords.

As you can see from the screenshot above, the client has received 792 enquiries from the Google campaigns, including 258 phone calls.

Furthermore the client has recieved 11,584 visitors to their website and landing pages. Some of these patients will have contacted the practice directly too.

So by spending an average of around £1,700 per month generating highly targeted patient clicks, the client has brought in an extra £14k per month in revenue.

This client's average cost per enquiry is around £25.

This is slightly higher than our UK average cost per enquiry which is £22 currently. It is also worth pointing out that in some parts of the UK where competition is much lower, we are able to achieve average enquiry costs of just £4. Outside the UK it can be even lower, for example in South Africa we are generating Invisalign enquiries from Facebook for the equivalent of £1 each!

This client is running the following campaigns in Google Adwords:

Brand (patients searching for the practice name or dentist's name)

Bridges

Cosmetic Dentistry

Crowns

Dental Hygienist

Dentist (patients searching for a dentist, i.e. "dentist near me")

Implants

Orthodontics

Remarketing

Lastly, the most important factor in this client's success has been their consistency. The results were not achieved immediately, they grew over time. It is said in marketing that people need 7 separate points of contact, or touch points, before making a purchase. By sticking with the advertising campaigns this client was able to increasingly reap the benefits of the advertising over time.

If you want to do this for yourself you can download all the CAMPAIGN TEMPLATES AND STEP-BY-STEP INSTRUCTIONS from our Digital Marketing for Dentists membership portal, just CLICK HERE TO APPLY FOR ACCESS FOR ONLY £1.

So why should you listen to me? In 2010 I set-up Somnowell Dental Laboratory with my father-in-law Visiting Professor Simon Ash, a specialist Orthodontist. We drove patient demand for our dental device ourselves by advertising directly to patients with digital marketing.

After successfully cracking-the-code I set up a dental digital marketing service Somnowell Marketing Ltd, for dental practices that want new patients for their desired treatments. On average we generate new patient enquiries at £22 each for our clients. But new patient enquiries can be even cheaper than that in some areas, for one practice in 1 month we generated 46 new patient enquiries from Google for just £183 / $242 / €206.

We deliver incredible results using digital marketing to every single one of our clients, at the most affordable prices.

Day 10

Christmas has come and gone. All the presents have been bought, wrapped, and unwrapped. Suffice to say, I have a nice new collection of winter socks and smelly potions for the bath and shower! As normal I caught the obligatory cold as soon as I started to unwind for Christmas, and now that I'm back to work it is just starting to go!

So, this is day 10 from my 12 days of Xmas gifts from our dental digital marketing vault.

Today I am going to give you the low down on a really simple, and low cost, set of Facebook campaigns that can help you grow your Facebook Page fans. Whilst also giving your website SEO a boost, if done correctly.

We call them the Facebook Page Post Boosting campaigns. We create 3 campaigns that boost the most recent Facebook Page posts. We boost each post for 7 days, and with a budget of just £1 per day for each campaign, so £3 per day in total.

One campaign boosts the posts to the Facebook Page Fans. The second campaign boosts the post to the Friends of the Fans. The third campaign boosts to the post to the people that have visited your website.

These campaigns get fantastic engagement for very little cost.

As you see above, the campaigns have generated 111 post engagements for a total cost of £39.

Many of the people that engagement with these posts will be local people. And when they engage with the post, all of their friends will see the post as well. Many of their friends will also be local people.

The beauty of the Friends of Fans campaign is that the boosted post, which is effectively an advert, gets the additional social proof as well. Even though the friend of your fans do not know your practice, they will see their friends name at the top of the advert, as shown below.

This is what a typical boosted Facebook Page post looks like.

And here are the results from the above boosted post. 14 engagements from the Friends of Fans alone, plus it was seen by 485 people (most likely local people), and the cost was £4.71.

To target the Fans and Friends of Fans you need to go into the Ad Set settings, as below.

And

To target your website visitors you first need to get your Facebook Pixel and add it to your website. You can get your Pixel in the Settings, as below.

So how can these boosted Facebook Posts help your website SEO? Well, if you notice in the above post, you will see it has a link. The link goes to a blog post on the practice website. By boosting the post you will often generate traffic and links to the blog post. These can in turn help your website SEO.

SO WHY AM I GIVING ALL THIS TO YOU?

Well, we sustain a fantastic reputation in the dental industry and deliver incredible results using digital marketing to every single one of our clients, at the most affordable prices.

We have now generated over 57,000 new patient enquiries at an average cost of under £7 each.

7 years ago I set-up Somnowell Dental Laboratory with my father-in-law Visiting Professor Simon Ash, a specialist Orthodontist.

We drove patient demand for our device ourselves by advertising directly to patients with digital marketing.

After successfully cracking-the-code I set up a dental digital marketing service Somnowell Marketing Ltd. On average we generate new patient enquiries at £19 each for our clients.

Last month for one of our clients we generated 12 new Invisalign cases in a one day event.

For one practice in 1 month we generated 46 new patient enquiries from Google for just £183 / $242 / €206.

If this sounds like it might be of interest to you just CLICK HERE TO SCHEDULE A CALL with me to learn more.

Schedule a FREE Strategy Call

Learn how digital marketing could help your practice grow by 85% in 1 year.

Loran Simon

FREE 7-Part Guide to Dental Digital Marketing


Follow

About the Author

After generating more than 85,000 patients for our own dental lab, and for the clients of our digital marketing agency for dental practices, I cracked the code for running successful online marketing campaigns.