Certainly, Facebook is a place for vacation pics, selfies and memes. But it’s also an excellent venue to market your dental practice. When you share blog posts or other content on Facebook, you’re marketing to your online community, your followers, as well as many more people in your neighborhood, town, city.
The “big brand” companies know this, including auto makers like Nissan. They are experts at using Facebook and other social media to their marketing advantage. A few of their secrets were revealed in a recent article. Here’s a synopsis of what you can learn from the big boys.
Case Study: Nissan’s tips to for creating social media content
As with any marketing tactic, your messaging must be spot-on – or people will scroll right past it. Blog posts, for example, need to meet certain criteria. Your social media specialist should:
Your goal is to become “a socially interesting brand,” says Erick Marx, Director, Interactive & Social Media Marketing / Public Relations for Nissan. To that end, “it’s important to mix it up media-wise … with videos, photos, third-party links, and quotes.”
All this can be accomplished through your blog posts. When they are written well — and posted with photos, links, quotes and videos – they will reinforce your expertise in your community.
If your blog posts provide valuable content beyond the services you provide, they will enhance your reputation as a generous physician who cares about the fans’ overall health and well-being – not just about getting them in the door.
The more you know about what interests [your fans,] the more likely you are to create content that tightens the relationship they have with your brand.
And that, my friends, equals more feet through your practice’s doorway.