If your Facebook ads have languished in performance, it’s time to try a few new tricks to drive traffic and engagement. These ideas will help refresh your Facebook ads for better performance generating new leads for your sleep company.
Your goal is to engage potential patients/customers — or drive interested prospects to your sleep website.
#1 – Sponsor a Blog Post: Blog content is an excellent way to help prospective customers learn about your company and products — and can help them compare your company with your competitors. Your Facebook analytics will show which sleep-focused blog has been high-performing, which shows they’re popular with your followers.
#2 – Showcase a New Sleep Product: Create a dynamic new ad for these announcements. If you enable the Dynamic Experiences tool, Facebook will create versions of your ad, optimised for each user.
#3 – Use Video: With video ads, you can introduce your sleep business while building an audience. If one video proves to be popular, you can remarket to those users. Simply create a custom audience of people who watched your video.
#4 – Boost a Facebook Live: Facebook Live videos are great for generating interest and building remarketing audiences. Start a livestream, then promote it to your target audience using the engagement objective– to interact with more potential customers in real time.
When you’ve engaged with potential sleep customers, a Facebook lead generation ad can help you gather more information — while also guiding them toward a purchase.
#5 – Share a Resource: It’s important to build trust among prospects who’ve shown interest in your sleep company. Sharing educational blog posts is a great start. Creating downloadable resources — like a guide — can be even more helpful, especially if your audience is dealing with complex problems.
What does your audience struggle with the most? Identify that topic, and build your guide around it. A guide to making smarter purchasing decisions can provide much-needed insight while positioning your company as a trusted partner. Guides, e-books and reports are also very well-received.
#6 – Invite Prospects to a Sleep-focused Webinar: Classes, webinars, and other online events can also attract leads, especially if prospects can learn more about solutions — getting information they can’t find elsewhere. Live events allow you to connect with prospects in real time, which can be very effective.
#7: Provide a Product Preview: Webinars can help familiarise your prospects with potential products, by giving them a walk-through to show them how the product works. By offering a product demo or a free trial, you can give people an opportunity to try your product.
#8 – Publish a Testimonial: You can inspire prospects to make their first purchase by sharing customer reviews. These reviews will let your customers speak about their experience with your sleep company..
#9 – Make a Time-Sensitive Offer: You can stimulate interest by creating a sense of urgency. Offer a discount that customers must use within hours or days.
Whatever your goal — to expand your customer list, re-target prospects, or re-engage with existing customers — Facebook’s ad ideas will help you meet your sleep company’s goals.
Overwhelmed? Let us handle the details
Somnowell Marketing has a team in place to professionally create and execute your marketing and customer communications campaigns. Website content & design, SEO, landing pages, social media, blogs, emails, messaging — they can handle it all, taking the burden off your shoulders. The information is always from respected sources, and will dispel any misinformation. Your online content and social media posts are an investment in your sleep company’s reputation — and that’s undeniably priceless.
