Drive Traffic to Your Sleep Website (At Little or No Cost)

Share this post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Getting more visitors to your website is the easiest way to get more business. When you increase traffic, your odds of increasing sales are very good. This means you need a solid strategy for attracting new traffic. Even if you’re familiar with these methods, you might benefit from learning how to optimize them. -*

Free Evergreen Content

Evergreen content is timeless educational content that helps you establish your authority in the sleep industry, which is critical for attracting new customers.

Blogging is an essential tool here — as regular blogging keeps your website fresh for visitors, and every page you add to your site increases your visibility in Google Search. Embedding links and sleep-specific keywords in all of your content is also essential for SEO (search engine optimisation). Just make sure you don’t excessively use keywords, as your content will turn into marketing jargon — which turns off visitors and search engines.

Free Social Media Exposure

Most sleep industry businesses use social media, especially Facebook, to drive traffic to their websites. This may be “free” exposure, but it does require time. Make sure you consistently post according to a schedule, and share content from your own pages –as well as other pages. Your readers will appreciate the variety and generosity of your content.

Paid Facebook Ads

If your goal is to generate traffic quickly, paid Facebook ads are a great option. When you start posting, look for free ad coupons to avoid paying for early mistakes. Also, never pay for banner ads — as they may support your brand, but they most likely won’t increase your sales; most people click on them by accident.

Press Releases

Creating and distributing press releases will build brand awareness and generate traffic to your site. News outlets use press releases when searching for stories to cover. A well-crafted press release might be picked up by several news outlets, so your business will get more visibility.

Using several of these marketing techniques can drive more traffic to your sleep industry website — generating more sales. 

Does your Sleep Industry business need marketing expertise?

Somnowell Marketing can help. Marketing and advertising are critical components of every business’ success, and having a dedicated team is a positive move. Our teams are comprised of specialists in SEO, social media, digital marketing, website development and advertising. With their guidance and assistance, your sleep business can thrive. 

Is it time to lift the weight from your shoulders? Give us a call, let’s discuss.



Loran Simon

Loran Simon

Loran Simon is the Founder of Somnowell, one of the UK’s leading oral appliances to help to cure snoring and sleep apnea. Over the past 10 years, Somnowell’s growth has been mainly achieved using the digital marketing services of Somnowell Marketing, an agency that Loran Simon also founded and manages. The agency consistently generates thousands of new patient enquiries for Somnowell’s network of dentists.

SUBSCRIBE FOR MORE

Delivered straight to your inbox

EXPLORE

Business and Leadership

Why small healthcare practices need digital marketing

Very often, service-based companies (like healthcare practices) don’t see the need for marketing. Or they try marketing and don’t see much result — in appointments scheduled or increased revenues. Or they may view their practice as small and intend to stay small — so why throw money at marketing? Here’s

Read More
Business and Leadership

Your Content Boosts Your Sleep Company’s Brand

In a highly competitive market, high-quality content can give your sleep company a unique edge. Your expertise will shine when the right content is on your site. You can develop loyalty in your audience when you create well-written, well-targeted content. Your sleep-focused content needs to grab your audience’s attention —

Read More
Business and Leadership

Customer Journey in the Sleep Industry

“Customer journey” is a cornerstone of sleep industry marketing, as the process of understanding your customer’s journey will help you define your goals — and reap the revenues. In essence, the customer journey is a detailed map that shows the full experience a customer has with your business. You will

Read More

Are You Ready To Learn More?

Find out if we can help you

Curious to learn more?
Book a quick exploratory
call with us.

We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.

Curious to learn more?
Book a quick exploratory
call with us.

We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.