Getting more visitors to your website is the easiest way to get more business. When you increase traffic, your odds of increasing sales are very good. This means you need a solid strategy for attracting new traffic. Even if you’re familiar with these methods, you might benefit from learning how to optimize them. -*
Free Evergreen Content
Evergreen content is timeless educational content that helps you establish your authority in the sleep industry, which is critical for attracting new customers.
Blogging is an essential tool here — as regular blogging keeps your website fresh for visitors, and every page you add to your site increases your visibility in Google Search. Embedding links and sleep-specific keywords in all of your content is also essential for SEO (search engine optimisation). Just make sure you don’t excessively use keywords, as your content will turn into marketing jargon — which turns off visitors and search engines.
Free Social Media Exposure
Most sleep industry businesses use social media, especially Facebook, to drive traffic to their websites. This may be “free” exposure, but it does require time. Make sure you consistently post according to a schedule, and share content from your own pages –as well as other pages. Your readers will appreciate the variety and generosity of your content.
Paid Facebook Ads
If your goal is to generate traffic quickly, paid Facebook ads are a great option. When you start posting, look for free ad coupons to avoid paying for early mistakes. Also, never pay for banner ads — as they may support your brand, but they most likely won’t increase your sales; most people click on them by accident.
Press Releases
Creating and distributing press releases will build brand awareness and generate traffic to your site. News outlets use press releases when searching for stories to cover. A well-crafted press release might be picked up by several news outlets, so your business will get more visibility.
Using several of these marketing techniques can drive more traffic to your sleep industry website — generating more sales.
Does your Sleep Industry business need marketing expertise?
Somnowell Marketing can help. Marketing and advertising are critical components of every business’ success, and having a dedicated team is a positive move. Our teams are comprised of specialists in SEO, social media, digital marketing, website development and advertising. With their guidance and assistance, your sleep business can thrive.
Is it time to lift the weight from your shoulders? Give us a call, let’s discuss.
