Join us as Loran Simon, Founder of Somnowell Marketing and the Somnowell device, interviews dentists around the world and shines a light on dentistry and dental marketing in different countries. This interview is with Dr Thuy Ngyen, Saigon, Vietnam.
Loran: Why did you become a dentist?
Dr Rose: It's a very interesting question. When I was a child, my mother gave me antibiotics to help me with toothache. I wanted to have a beautiful smile and a better life, so now I can help the other people with the same problems- so I decided to be a dentist. It wasn't easy. I had to study hard at High School and it was difficult- but that is the reason.
When I was a child, I often had a toothache; my mother used to give me antibiotics and took me to an old dentist near my house to pull out the teeth. Those are painful and horrible experiences that haunt my childhood those days. Those days the technology is not yet developed, all treatments have no anesthesia. Thus, I wished that I would have a beautiful smile when I grow up and I wanted to bring the same wish to everyone. Therefore, I decided to become a dentist.
Becoming a dentist was not easy for me because I had to study hard to overcome millions of other students to win a ticket to the most prestigious University in Vietnam: Ho Chi Minh City University of Medicine.
The dream kept growing with me over the years, now my profession is my passion and my life. Every day is an adventure and the opportunity to help others is a gift to me. The chance to heal, eliminate someone’s pain, and help someone to love their smile and themselves is the most rewarding experience I can think of. I have other dreams:
I love my country, Vietnam, the beautiful country in the S-shaped. A country suffered too much pain and loss due to war. It had gone through thousands of battles over thousands of years, thousands of years suffered from the invasion of Chinese aggressors and hundreds of years under the invasion of the Western empire. Now, to live in peace, I wish to bring benefits and foreign currency to my country.
I dream that, the medical services and health practitioners in Vietnam will be recognized by many people around the world with one of the best qualities, services, and safety and effective techniques.
I dream that my colleagues and I would have the opportunity to make people feel better about themselves and their beautiful smiles, confidence, happiness and success to the patients and customers.
I wish to create more jobs, reduce poverty, and bring a prosperous and happy life to my employees and people around me.
These dreams are also the mission and the guideline to establish and develop of Hoa Hong Dental Clinic and the entire Rose Dental team members.
Therefore, I am looking forward to receiving the strong support of all the customers near and far all over the world to turn these dreams into reality. From my sincere heart, I always respect, acknowledge, and turn deep gratitude to all your support.
Yes, a strong personal reason- I'm paying for that now because, I'm happy with my job.
Loran: What are the biggest marketing challenges that you face and how do you deal with them?
Dr Rose: I don’t do any marketing right now- only one to one- but I plan to next year when I take on more surgeries- I decide then to do marketing and plan to review new website.
Even better than what we have now.
I have never used marketing for Rose Dental Clinic ever since. All thanks to the help of existing customers, after using Rose Dental's services, they are very happy and voluntarily introduce their families, friends and colleagues, some of whom still volunteer to bring Rose Dental's brochures go to their home countries to advertise and find customers for us for free. I am very grateful to them.
I am now expanding the scale and opening more branches. I will need marketing in the coming years.
The most difficult thing about marketing for me now day is that:
How to make customers recognize the difference, sincerity, dedication of our services
Rose Dental always attaches great importance to prestige and outstanding service quality and in millions of millions of other Dental Clinic in Vietnam and worldwide
Loran: Marketing has changed considerably in recent years. So what does that mean for dentists? Is it easier now or harder?
Dr Rose: It's harder, the competition, everywhere, stronger and more difficult in every business, I'm an optimistic person. I can overcome these difficulties and I will win.
Of course, things are becoming more and more difficult in today market place. Competition is increasingly in every industry; but I am always optimistic and looking for ways to cope with challenges. I am not afraid to fail and I believe that Rose Dental Clinic will come to the right goal and vision as I have planned.
Loran: What role does cosmetic dentistry play in your practice today? And what do you think the future holds?
Dr Rose: Future? Very promising- many people - poor countries- they try our dentist and they are happy and prefer us to Thailand and other countries. Our dentists our well trained- good place for dentists and good tourism. They begin to know about us more. Dentists here do good housekeeping and well trained, good morals, they travel here more.
Braces, implants, orthodontics, which is all very promising.
Loran: How do you manage the dual roles of being a respected dentist and business owner? And what tips do you have for other dentists that are starting out?
Dr Rose: That is a good, very interesting question. We had to hire good dentists, good morals- we wanted good person first. Not about money- that is important to me- I have a new dentist today- person that can be happy and smile and want to help people- same morals like me, they copy me. Not for money.
When I recruit doctors, in addition to skills, qualifications and experiences … etc. What I need the most from them is that they must have integrity and diligence.
I have always taught my doctors to be compassionate and treat patients with all their heart not for money. They must understand and sympathize with the pain and dental disease that patients are suffering from so that they will provide the best care to patients as much as possible.
Some practices they give out unnecessary treatments- even in America it happens- but come to me and that won't happen- not here.
Loran: What do you think of the future of dentistry in your country?
Dr Rose: Very promising- very good, we are at the beginning now- there is a long way to go.
Loran Simon is the Founder of Somnowell, one of the world’s leading oral appliances to help to cure sleep apnea. Over the past 10 years, Somnowell’s growth has been mainly achieved using the digital marketing services of Somnowell Marketing, an agency that Loran Simon also founded and manages. The agency generates around 4,000 new patient enquiries a month for Somnowell’s network of dentists.
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