Today I am giving you the low down on an Orthodontics campaign that has generated 12 patients in the last 7 days.
As you can see above, the client has spent £69 over the last 7 days, and generated 9 enquiries from the webpage (landing page), and 3 phone calls. All for their Ortho offer.
The ad looks like this.
This ad is being shown to people within a 15 mile radius of the practice. All the enquiries in the last 7 days came from people that used the below search terms.
The words blocked out in red are the client's town name.
After the patient clicks the ad, they are taken to a purpose built web page (landing page), like one of these below:
The patient can either call the practice directly from the telephone number under the ad, or on the landing page. Or the patient can fill in the form on the landing page, which is then emailed to the dentist.
If the patient makes an enquiry via the landing page contact form, an email reply is automatically sent to the patient with all information they need.
Here is a folder with downloads (Google ads, keywords, negative keywords, Facebook ads, Unbounce landing page template, email autoresponder template) that you can use to make your own aligners campaign.
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