Today I am giving you the lowdown on a Facebook implants campaign that has generated 23 implant patient enquiries at an average cost of £17 per patient.
As you can see above, the Facebook ads are targeting just mobile phones, which we find performs best nowadays.
The Facebook ad looks like this.
This ad is being shown to people that live within a 10 mile radius of the practice. All the people also fit a Lookalike audience (that we provide our clients) of the top 10% of the population most similar to typical implant patients. Furthermore we target people that have a certain level of income. All the targeting is shown below.
After the patient clicks the ad, they are taken to a purpose built web page (landing page), like one of these below:
The patient can either call the practice directly from the telephone number under the ad, or on the landing page. Or the patient can fill in the form on the landing page, which is then emailed to the dentist.
If the patient makes an enquiry via the landing page contact form, an email reply is automatically sent to the patient with all information they need.
Here is a folder with downloads (Facebook ads, Facebook targeting (does not include Lookalike audience), Unbounce landing page template, email autoresponder template) that you can use to make your own Facebook implants campaign.
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