Landing pages present a golden opportunity to reach new sleep-focused customers. But you won’t convert them into paying customers if your landing page has flaws.
Your potential sleep customers will react best when your landing page has three qualities — quick, simple, and trustworthy.
After all, any internet search reveals a crowded field of best-deal offers, web pages, and scam websites. Your landing page must stand above the herd — ensuring they take the time to follow through.
A few tips to build a high-conversion landing page:
#1 – Improve Your Loading Speed: One study showed that nearly 70% of consumers said that a page’s loading speed affected their purchase decisions. Most of those hit the back button if the page took more than 6 seconds to load.
Also, lighten your landing page. Don’t include large files that can slow the page’s function.
And design your landing page for smartphone users — since the majority of consumers do their browsing and shopping on cell phones today. Make sure your website’s mobile layout looks good on all devices.
#2 – Simplify Your Landing Page: Today’s consumers have a short attention span, and is already bombarded by promotions.
Build your landing page with easy navigation in mind and avoid long paragraphs of text. Use graphics or visual content that’s easy to scan. Images help to draw attention and keep prospects engaged with your landing page.
Video is a great way to grab attention, but the video must be brief and on-point.
#3 – Create Trust: Healthcare marketing requires building trust in you and your website. You must add elements that create trust and show other people being satisfied with their purchase.
The grammar and spelling on your landing page must be top-notch.
Testimonials: Potential customers want to see reviews of your sleep product or service. So you must ask for feedback from your existing customers and include their testimonials on your landing page.
Contact information: Your potential customers should be able to get in touch with you easily. Add your company’s email address, phone number, and physical address.
Live Chat Plugin: This feature allows customers to get instant answers to questions, which is invaluable in making sales. Live Chat simplifies the process for potential customers if they have any questions or want to validate your company.
#4 – Call-To-Action Must Be Clear: Make sure your CTA is clearly visible and describes the action the customer will take when clicking on it. Keep the wording creative, not just “Submit”.
#5 – Add urgency: A countdown for your offer, which limits the landing page’s “life”, is a good option. However, make sure the limited offer is valid, or you will lose trust. .
#6 – Analytics and A/B Testing: Google Analytics lets you gather statistics about your landing page’s visitors so you have a baseline for future decisions.
Running two different landing page versions — and comparing results — will allow you to make data-driven decisions that improve your future campaigns.
Overwhelmed? Let us handle the details
Somnowell Marketing has a team in place to professionally create and execute your marketing and customer communications campaigns. Landing pages, social media, blogs, web content, emails, messaging — they can handle it all, taking the burden off your shoulders. The information is always from respected sources, and will dispel any misinformation. Your online content and social media posts are an investment in your sleep company’s reputation — and that’s undeniably priceless.
