“Am I impressed? That is an understatement!” – Mark Anthony Rayner

Does Your Sleep Company Landing Page Convert?

Share this post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Landing pages present a golden opportunity to reach new sleep-focused customers. But you won’t convert them into paying customers if your landing page has flaws. 

Your potential sleep customers will react best when your landing page has three qualities — quick, simple, and trustworthy.

After all, any internet search reveals a crowded field of best-deal offers, web pages, and scam websites. Your landing page must stand above the herd — ensuring they take the time to follow through.

A few tips to build a high-conversion landing page:

#1 – Improve Your Loading Speed: One study showed that nearly 70% of consumers said that a page’s loading speed affected their purchase decisions. Most of those hit the back button if the page took more than 6 seconds to load.

Also, lighten your landing page. Don’t include large files that can slow the page’s function. 

And design your landing page for smartphone users — since the majority of consumers do their browsing and shopping on cell phones today. Make sure your website’s mobile layout looks good on all devices. 

#2 – Simplify Your Landing Page: Today’s consumers have a short attention span, and is already bombarded by promotions. 

Build your landing page with easy navigation in mind and avoid long paragraphs of text. Use graphics or visual content that’s easy to scan. Images help to draw attention and keep prospects engaged with your landing page. 

Video is a great way to grab attention, but the video must be brief and on-point.

#3 – Create Trust: Healthcare marketing requires building trust in you and your website. You must add elements that create trust and show other people being satisfied with their purchase.

The grammar and spelling on your landing page must be top-notch. 

Testimonials: Potential customers want to see reviews of your sleep product or service. So you must ask for feedback from your existing customers and include their testimonials on your landing page. 

Contact information: Your potential customers should be able to get in touch with you easily. Add your company’s email address, phone number, and physical address.

Live Chat Plugin: This feature allows customers to get instant answers to questions, which is invaluable in making sales. Live Chat simplifies the process for potential customers if they have any questions or want to validate your company.

#4 – Call-To-Action Must Be Clear: Make sure your CTA is clearly visible and describes the action the customer will take when clicking on it. Keep the wording creative, not just “Submit”. 

#5 – Add urgency: A countdown for your offer, which limits the landing page’s “life”, is a good option. However, make sure the limited offer is valid, or you will lose trust. .

#6 – Analytics and A/B Testing: Google Analytics lets you gather statistics about your landing page’s visitors so you have a baseline for future decisions. 

Running two different landing page versions — and comparing results — will allow you to make data-driven decisions that improve your future campaigns. 

Overwhelmed? Let us handle the details

Somnowell Marketing has a team in place to professionally create and execute your marketing and customer communications campaigns. Landing pages, social media, blogs, web content, emails, messaging — they can handle it all, taking the burden off your shoulders. The information is always from respected sources, and will dispel any misinformation. Your online content and social media posts are an investment in your sleep company’s reputation — and that’s undeniably priceless.

Loran Simon

Loran Simon

Loran Simon is the Founder of Somnowell, one of the UK’s leading oral appliances to help to cure snoring and sleep apnea. Over the past 10 years, Somnowell’s growth has been mainly achieved using the digital marketing services of Somnowell Marketing, an agency that Loran Simon also founded and manages. The agency consistently generates thousands of new patient enquiries for Somnowell’s network of dentists.

SUBSCRIBE FOR MORE

Delivered straight to your inbox

EXPLORE

Business and Leadership

Branding and Its Significance on Your Sleep Business

It is very important to establish branding for your sleep company – especially in this industry where you have a lot riding on your work and reputation, and negative reviews can affect your success. Hence, a strong branding strategy is necessary to have that competitive edge to attract customers, especially

Read More
All

Why Blogging is Important for Dental Industry SEO

Making the best impression for just a few seconds is tough, isn’t it? It’s even tougher for your website to attract first-time dental visitors and have them visit your website again. Yes, it’s a challenge for every business. But lucky for you, we know just the answer to your needs.

Read More
Business and Leadership

Why small healthcare practices need digital marketing

Very often, service-based companies (like healthcare practices) don’t see the need for marketing. Or they try marketing and don’t see much result — in appointments scheduled or increased revenues. Or they may view their practice as small and intend to stay small — so why throw money at marketing? Here’s

Read More

Are You Ready To Learn More?

Find out if we can help you

Curious to learn more?
Book a quick exploratory
call with us.

We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.

Curious to learn more?
Book a quick exploratory
call with us.

We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.