If you’re a healthcare provider, this may have escaped your notice. The fact is, your “Contact Us” page on your website is likely to get more views than any other page (except your Homepage).
Too often, this page is thrown together at the end of a website development process. But this page deserves greater thought, as this is the beginning of your relationship with potential patients. It’s important to add details that reinforce your brand identity.
A few best practices for your Contact Us page:
Simplify: Don’t add elements that distract your prospect; provide only the elements they need.
Keep contact forms simple, asking for just the essentials — name, email, their message. Don’t ask for mailing addresses or phone numbers; it’s too intrusive.
Include a map, directions, parking instructions: Very helpful for your first-time patients.
Give it style: When prospects check your contact page, they’re starting a relationship with you. Your page’s design is critical to making that great first impression. Don’t clutter the page, but make sure it reflects your brand identity. You want them to feel excited to contact you!
Show your personality: The copy on your Contact Us page should reflect your brand persona. As a healthcare provider, you must keep this professional. But you can also make it personable and caring — simply by including a sentence like: “We welcome new patients and would love to hear from you!”
Review and edit carefully: Any misspellings or grammar problems must be corrected; read every word carefully.
Provide a link to your FAQ page: This will be much-appreciated by your prospects and may save them (and you) from needless emails.
A friendly, welcoming Contact Us page can start a great patient-provider relationship. Talk to your website designer about elements that are missing — or need revision. It’s worth the extra time and effort to make that critical first impression a positive one!