How do you respond when a patient asks for before-and-after pictures of their cosmetic dental work, braces or implants?
If you have a complex dental case and want to monitor it, do you take clinical photographs during the course of treatment?
Dental photography is the real solution to these problems and it’s critical to the success of your marketing. Patients especially, want to see case studies these days. They want visible proof that what you say is true and that you’re as good as you say you are.
Free course in dental photography
Today, dental photography is as common as dental x-rays. Every modern dental practice does it, says Mike Sharland, a professional photographer.
Mike has been teaching dental photography at the University of Birmingham for more than 35 years. He is qualified with a Diploma in Photography in 1971, and is Technical Lead Clinical Photography at the University of Birmingham.
He’s offering a free course in Dental Photography through Future Learn.
We discovered Mike’s course not long ago and want to pass the tip on to you. The skills you learn can be game-changing for your practice.
No photography experience (except the basics) is required to take the course. You only need an off-the-shelf SLR camera, although there is dental-specific equipment available.
The course is designed for any member of your dental team to take and counts as non-verifiable CPD.
Testimonials from former students
When you’re proud of your work, there’s nothing better than showing it to the world:
“That was fantastic. I feel I have a great grasp on the settings on my camera and flash and what they all mean, and feel quite confident to take photographs of patients that I can use for practice promotion and records. Thanks so much.” – Andrea Lakatos
“I really enjoyed this course and I finally understand the settings in my camera. Thanks Mike for making every lesson so easy and keeping me motivated.” – Vania Wassel Antich
“Fantastic course! Can’t wait to share what I’ve learnt with the rest of the girls at work. Thank you so much.” – Hollie Williams
To find out more visit FutureLearn.