[Dentists] – Yell PPC Digital Advertising – Don’t become yet another Yell PPC statistic

By Loran Simon | Our Service

We had a couple of clients come to us with rather troubling stories about their experiences with Yell’s PPC service, so we thought we’d take a look to see if there was anything further we could learn.

What we discovered were:

  • legions of unhappy but vocal PPC customers;
  • shady sales teams;
  • opaque pricing (or to put it more bluntly downright misleading pricing);
  • a mountain of negative reviews;
  • and of course the most worrying - claims of seriously poor performing PPC campaigns.

If you’re a Yell PPC customer and you rate them, we’d love to hear from you as we definitely want to present a balanced view but the online reviews alone suggest ‘happy’ Yell PPC customers are a bit of a rare breed.

If like many of the often angry Yell customers we’ve encountered sharing their views online, you’ve had niggling concerns about whether you’re receiving value for money, you should probably ready on.

Can Yell really do your PPC advertising for as little as £50?

On Yell’s website it boasts its PPC services start from just £50. Wow!  That’s bound to catch the attention of any small to medium size company wanting to dabble in online advertising and Google ads.

What’s more their sales team told us that a company could have unlimited campaigns for just £50 - yes unlimited.

I mean, if you can have unlimited managed campaigns for just £50 why would you ever look anywhere else?

That’s just it. You probably don’t and Yell have you hooked. But the headline grabbing prices don’t tell the full story. So let us provide some much needed clarity and context.

What Yell doesn’t explain in its handy pricing table.....

Yell’s pricing works on the basis that whatever budget you allocate to your ‘campaign’, aka your advertising budget, Yell will take 40% of that budget for itself, leaving the rest for Google (ie. your ad spend).

So, conceivably, you could have ‘unlimited campaigns’ for just £50, but this would mean that Yell would be setting up and managing the optimisation of unlimited campaigns for a measly £20 a month, with the remaining £30 ad spend being spread so thinly across this multitude of campaigns it would be hardly worth running them.

Not only is this just plain ridiculous but it’s clearly designed to mis-lead Digital Advertising newcomers into believing complete falsehoods about the channel.

What Yell wants you to believe:

  1. That a campaign is nothing more than sticking up an ad on google and leaving it there
  2. That £30 a month is sufficient budget for unlimited campaigns - in any line of business, this is nonsense
  3. That digital marketers work for free: because if clients are paying just £20 a month for their accounts to be managed anything like properly, then Yell must be being paying peanuts and you know what they say about that…….

The entry level service from Yell is designed quite simply to entice, to get Digital Advertising newcomers to enquire. As we have demonstrated it's practically impossible and commercial suicide for Yell to deliver this as a genuine option.

What are some of the other complaints we hear?

Beyond the less than transparent pricing, the lionshare of poor reviews, of which there are many share a number of recurring themes:

  • Poor PPC (pay-per-click) performance
  • Lack of transparency

These twin customer concerns are tightly connected. Yell customers repeatedly complain that they simply don’t have the data to hand to be able to understand for themselves how there campaign is performing and where their campaign is going wrong, and when they do speak to their Yell contacts, the explanations are less than convincing.

If you are thinking about using Yell for your Digital Advertising then do take a look a the litany of complaints and negative reviews adorning the web before you sign and know that if you do sign, you are bound to them for the next 12 months.

Our entry level service starts at £200 (+VAT) - this is what you pay to us to design, write and manage a single treatment advertising campaign on both Google Adwords; Facebook and Instagram.

You determine what you want to spend on advertising and we will manage that spend across the channels you wish to use, whether that’s Google, Facebook, ,Twitter or Instagram.

Each advertising channel has its merits so, our approach gives you the option to use the channel best suited to your specific audience, rather than tying you to Google only.

We will write your ad; design, write and build your treatment specific landing page and manage the on-going optimisation of the campaign.

We report on a weekly and monthly basis and it’s your account and whatever we build or create for you are your assets.

At any time, you can log in and see the activity on your account and talk to your dedicated account manager.

This may not seem important when you’re signing up, but as the Yell Google’ and ‘Trustpilot’ reviews insist in their hundreds - a lack of transparency and insight into precisely what’s going on with their campaigns may just become the final straw.

If you would like to speak to us about our Digital Advertising and SEO services, then book a call today.

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About the Author

After generating more than 85,000 patients for our own dental lab, and for the clients of our digital marketing agency for dental practices, I cracked the code for running successful online marketing campaigns.